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The PROspective

Tips & tricks, exclusive interviews, product reviews & more!

How to Leverage Online Video's New Influencers for Winning Brand Extensions

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Not that long ago, advertisers' TV media plans focused exclusively on GRPs, reach and frequency. Now, online has upended the model, enabling users and influencers to dramatically expand the reach of brand messages via social channels. The post-game online viewing of Super Bowl ads is a perfect example of this phenomenon. Now brands are creating their own content and are also recruiting influencers to create content and share their experiences with their networks to drive engagement. What does all this mean for advertisers and the broader advertising market?

The Walking Dead Invades NAB

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Key members of “The Walking Dead” team appeared at the NAB Show this year. Cast member Steven Yeun, “The Walking Dead” comic book creator and series executive producer Robert Kirkman and AMC President Charlie Collier all came together to give us an inside look at the show. 

A Conversation with Actor Michael Cudlitz: The Impact of Authentic Storytelling

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TV personality Jason Wahler goes one-on-one with PRISM Award winning actor and "Walking Dead" and "Southland" star Michael Cudlitz to discuss the impact of authentic storytelling. Michael earned his PRISM Award for his portrayal of John Cooper, a police officer who struggled with an addiction to pain killers after an injury. He will be interviewed by Jason Wahler about how he brought this character to life, the trials and tribulations and hope demonstrated by the character, and the impact the character has had on the public. During the session, the influence of entertainment and media on audiences will be examined and the power of accurate portrayals on attitude and behavior change revealed. This is a unique opportunity to see how a character and his story goes from the script page to a living, breathing, flesh-and-blood individual that audiences root for and return for.