Q & A with Camera Turret
Q & A with Camera Turret
Lou Chighisola, President of Camera Turret
1.) What products and services does Camera Turret provide?
We have been manufacturing Camera Cranes for over 20 years and motorized Pan/Tilt Systems for 17 years. Presently, we also produce Broadcast Focus, Zoom, and Iris controls as well as a 3-axis ZRoll for the pan/tilts and even wireless options. Our most recent additions are our new ProTracker Crane and Motorized Trolley System.
2.)How did Camera Turret get started?
Oddly enough, I was an engineer by day and an entertainer by night. We built our first jib to shoot a music video I was doing. Professional videographers saw the movement of the shots while we were compiling footage at a local studio and one after another requested we build them one. It just took off from there.
3.)Why should consumers choose Camera Turret over competitors?
The most common response from a new customer is, “I almost didn’t buy it because the price was so reasonable.” Since we build everything from circuit boards to metal fabrication and machining in-house, we can keep the quality high and prices low. We write our computer programs and download them into the controlling chips on every board. I know that these days, businesses have products designed and manufactured for them and are mostly marketers. They haven’t a clue as to how it works.
4.)Who are some of your top clientele that use the products?
Because our products are both professional and reasonably priced, they are used by everyone from wedding videographers to major studios; even Paramount studios has them.
5.) How are products ordered?
We have quite a few dealers all over the world now and some have online ordering, but many people like to go right to the source and still order directly through us by phone at 781-585-7400. Since we build everything in-house, we can make slight changes for people at little or no cost. I think professionals like to talk to the people that actually build the product and know it inside and out.
6.) How does Camera Turret adapt to consumer needs with technology always evolving?
We don’t follow the latest fads. Instead, we react to the needs of the industry. Most of our products were developed at the request of our clients. This has always been much more rewarding.
7.) How do you plan to expand Camera Turret?
Through market developments and customer needs, our growth has been amazingly steady from inception by creating new products as the market demands them. Our goal is to continue this pattern into the future. Our new Motorized Trolley System that runs on a track controlled by our existing pan/tilt systems was created to meet our customers’ needs.
8.) What is the best seller at Camera Turret?
The PT20 pan/tilt system is our best seller and has been for many years. It is extremely affordable with control features rivaling products 5 times its price. A camera capacity from the smallest up to 20 lbs (9 kilos) makes it compatible with prosumer and professional cameras.
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