Q+A with Magnanimous Media
Q: How did Magnanimous Media begin, and how has it grown since?
A: Magnanimous Media was created in January of 2010. Since moving to Chicago in 2002, I have always had the idea of trying to start a rental house. So, I found employment in freelance production work for 8 years. I was a Production Assistant on Network TV shows and Feature Films. I also worked as a Freelance Camera Operator during that time. I set myself to the task of working my way through every department of production to gain an integrated understanding of film and video production. I started Magnanimous Media with one Panasonic HVX200 in 2009 and slowly expanded from there. My good friend and business partner, Sean Patrick invested in the idea and we incorporate in January of 2010. We now offer a wide range of cameras and peripheral gear. My friend Jonah Rubash came on board as Creative Director in the summer of 2010 and has done a tremendous job expanding the production aspect of our business.
Q: How does your rental house set you apart from the competition?
A: As we have stated on our website: “Affordability makes us unique and provides our customers greater opportunity to achieve their goals. Whether you need a camera or a litepanel to supplement your own production or more involved professional guidance, Magnanimous Media stands ready to assist you. Most importantly, with us, you'll save money. ”We also focus on open communication with our customers and a willingness to answer any question. Our prices are low enough that they can rent from us and also save the necessary capital required to purchase their own gear. We find this to be in our interest. It is our aim to grow with our clients, not to simply service a succession of one-time renters
Q: What products and services does Magnanimous Media provide? (Are there any popular products/services that consumers always seem to be in need of?)
A: We now offer several depth-of-field solutions including the Canon 5DMkII and the Panasonic AG-AF100 with various lenses. We have an extensive stock of HDV cameras and media storage, a full gear list is available at www.magnanimous.biz.There has been a high demand among a wider range of video professionals over the past three to five years for the “shallow depth-of-field look”. (A means by which to achieve the look that one gets from a 35mm film camera on a High-Definition Video Camera.) Lens-adapters such as the Letus35 Extreme and the Redrock Micro M2 allow video professionals the ability to utilize interchangeable lenses on their video camera thus achieve shallow depth-of-field.
Q: What happens if a client has problems with your company’s equipment?
A: We have rarely had issues with our gear, but if we do- we will replace the equipment immediately or find a way to rectify the situation.
Q: What clientele has your company worked with in the past?
A: We often find ourselves renting to individuals who are students or recent graduates just starting their career in videography or filmmaking. Experienced Video Producers, Wedding Videographers, Internet Content Producers, Documentarians, and Television Producers (including MTV and NBC) have rented our gear as well. Anyone in search of industry standard equipment at competitive rates find’s our service valuable.
Q: How has being part of ProductionHUB benefitted your company?
A: Production Hub has been a great way to get the word out about what we do, and also lends a bit of legitimacy to our young company.
Q: Does Magnanimous Media have any plans for the future, or any other news you would like consumers to be aware of?
A: We have recently focused on expanding and updating our gear selection for 2011. The plan is to offer more depth-of-field solutions, lighting package options, audio capturing devices, and camera support gear. We have also begun to expand into Video Production. We are focused primarily on web video. We hope to be busy enough to hire a rental manager this year and possibly another employee. Our spirits are high here at Magnanimous Media and our goals are always lofty. It will take a great deal of effort and thought to actualize our objectives; but we know it is all completely possible.
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