Q&A with Rich Mercado, Action Audio & Visual, Inc.
Q: Tell us a little bit about Action Audio & Visual and how it differs from competitors in the industry.
A: Located in North Hollywood, Action Audio & Visual has more going on than meets the eye. We specialize in supplying a variety of professional and affordable audio and visual rental from HD cameras and sound systems to displays and projectors… but the fun doesn't stop there. We are a full service company with technically experienced, friendly staff and crew members standing by to support your next event or project. Our focus is to manage all the technical aspects of your project from pre-production all the way through post and assist with special projects such as independent films, television programs, corporate videos, documentaries, theatrical productions and special events.
Q: What are some of your hottest products right now?
A: From business meetings, student presentations, large-scale tradeshow exhibits and film festivals, our rentals department include state of the art gear to cover all of your technical requirements. One of Action's favorite projectors is the Panasonic D7700U that provides outstanding resolution, astonishing brightness and crisp definition with a dynamic range of powered lenses for various venues. If it's convenience you're looking for, then the Panasonic PT-DW1000U is the projector for you. Clients love this reliable projector for its unique compact size and weight and they are even more surprised at the 10,000 lumens of brightness which allows for full HD, high resolution images. With Action rentals, you don't have to sacrifice quality when on a tight budget – especially with our tried and true Eiki LC-XB28 and Sanyo LCX-XP56 projectors that provide excellent picture in regular and widescreen formats for meetings, presentations and small events.
Q: Are there certain industry trends we should be on the look-out for regarding audio and visual?
A: Presentation technology is increasing in portability with innovative devices that may advance accessibility and multi-function projectors. With handheld and pocket projectors embedded in cell phones, projectors are becoming integrated in numerous ways. If NAB was any indication, 3D displays are in full force and with almost every large manufacturer pursuing the 3D market, projectors are sure to serve a great benefit to these industries. Higher contrast ratio, resolution and refresh rates will be needed to accommodate the new viewing experience.
Q: Any show specials or promotions coming up you want to announce (or deals for ProHUB users)?
A: Action Audio & Visual is ready for innovation and is proud to be affiliated with Film Independent for the Los Angeles Film Festival this June 16-26. Action will be providing much of the audio and visual equipment for the film screenings, and its broadcast applications. Our crew and staff is ready to take on your next project regardless of size or scope. Stop by the shop, visit our website or give us a call to discuss how we can help bring your vision to life.
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