BIO OF LLOYD BRYAN ADAMS, Juris Doctor
Executive Producer of TV and Film / Channel Executive
Lloyd holds Juris Doctor from University of the Pacific, McGeorge School of Law and has earned a Masters Degree in Business Management from N.U. and a B.S. from San Diego State University. Lloyd studies abroad included the Inns of Court School of Law London, England as Summer Barrister Pupilage, and Salzburg University, Austro-American Institute of Education, Salzburg, Austria.
Lloyd has over 20 years of experience as a television executive, adventure / lifestyle Producer and V.P. of Business and Legal Affairs. He is CEO and Executive Producer of Tenacity Entertainment LLC and tenacity Pictures, LLC (www.tenacityent.com). Lloyd was the former Chief Operating Officer for Extreme Group, USA, and is credited as a Co-Founder of the Extreme Sports Channel; the channel is now in over 55 Countries. His efforts also led to the creation of Fox’s Fuel Channel, whereby Lloyd was on the launch team from day one and later hired as a Sr. Consultant / Executive Producer. Lloyd was responsible for bringing the channel over 200 hours of content at launch, and produced original series and numerous specials for the channel.
Most recently, Lloyd was the head of programming and production and Executive Producer for Outdoor Channel, he dramatically increased ratings, overhauled the on air look, revamped quality control, came in under budget and oversaw production of over 100 shows, including originals and time-buys. Lloyd is currently a Sr. Consultant for the channel and a Sr. Producer of 13 of the channel’s signature shows, including Scouting for Adventure and Savage Wild. In 2006, Lloyd was appointed as an executive for Havoc Television, a multiplatform entertainment company with wide VOD distribution, a block on DirecTV, and an industry-leading website dedicated to action sports and indie music. Lloyd’s responsibilities included programming the channel and executive producing all original content. He was charged with building the production, acquisition and business development departments and assisted as EP with the launch of “Havoc on the 101,” a joint venture with DirecTV. Lloyd is an active producer and his shows have run on all major networks, as well as cable shows airing on Fox Sports, Rush HD, Fuel, Fuse, ESPN and OLN / VS.
Additional experience includes: former Vice President of Programming and Production, and Executive Producer of all original content for Ripe Digital, LLC – Lloyd assisted in bringing the channel to launch and assisted with the Due Diligence, content creation and acquisitions that helped take the channel from a valuation of under $3 million to a $32 Million Series B Investment by Hearst-Argyle, Time Warner, Columbia Capital, and Rho Ventures (current valuation is estimated at $60 million); Exec VP for NightShift Entertainment, Inc.; Partner, The Pinnacle Group / Sports Marketing & Agency; Vice President of Aqua Media; Vice President of Marketing and V.P. of Business Affairs, Bennett Productions Inc.; President of Planet X Studios; and President of Action Sports Network.
Lloyd is a member of the Producers Guild of America, the Academy of Television Arts & Sciences, The National Academy of Television Arts and Sciences, American Film Institute, and was on the Board of the Tahoe/Reno International Film Festival and head of the Adventure Film Categories. Lloyd has is an award-winning producer and Telly Award winner. Lloyd’s films have been accepted in a number of film festivals including the prestigious Hollywood Film Festival.
Lloyd has one daughter, Lauren Brooke Adams. He has two siblings, Andrew Adams and Leif Molander, an accomplished sound mixer, and a USAF member who served the United States in Iraq, the US and Europe, respectively.
Lloyd Adams has been in the industry since 1987.