Description
SENIOR GRAPHIC DESIGNER/ART DIRECTOR
Multi-talented and incredibly creative Sr. Graphic Designer with many many years of extensive professional experience in print design (with emphasis on pre-press), corporate branding, multimedia, web design, e-commerce site development, multi-channel marketing and social and viral marketing. Exceptional team player; collaborative skills managing various creative talents, adaptive with vendor relationships and negotiations. Passionately enthusiastic about creating new cutting edge designs, implementing new marketing strategies and learning the latest greatest in design software. Very accustomed to performing, either with a team or self supervised, multiple high pressure projects/tasks in deadline driven environments while maintaining high quality standards and staying within budgetary confinements. Self starter when needed and enthusiastically quick study of new skills when the occasion presents itself. I ooze creativity and design talent. ;-)
EDUCATION & CERTIFICATES - 22 YEARS PROFESSIONAL EXPERIENCE
Platt Graphics Arts College, Ontario, California, 07/1988
Technical Certificates in Graphic Arts and Computer Graphics.
Scitex America Pre-Press Training Center, Los Angeles, California, 03/1995
Certificates in most Scitex prepress software, hardware devices and Advanced Photoshop.
CompuMaster and others, California, 03/2000-08/2009
Certificates in Multi-Channel Marketing, Direct Marketing, Website and Email Marketing, Advanced SEO, SEM and PPC.
PROFESSIONAL QUALIFICATIONS
PRINT CREATIVE DESIGN WEB/MULTIMEDIA
• Catalogs • B to C Magazine Ads • Web Site Design
• Brochures/Newsletters • Logos • B to C E-Commerce
• PrePress/Press Checks • Promotional Items • HTML and .NET
• Posters • T-Shirts • Email Marketing
• Signs/Banners • Corporate Brands • SEO, PPC, SEM, CSS
• Press Kits • Photograph Retouching • Marketing Analytics
PROFESSIONAL SKILLS
Skill Name Skill Level Last Used/Experience
Advanced Adobe Photoshop CS5 Expert Currently used / 22 years
Adobe Illustrator CS5 Expert Currently used / 22 years
Adobe Dreamweaver CS5 Expert Currently used / 22 years
Adobe Acrobat 9 Pro Expert Currently used / 22 years
Adobe ActionScript Beginner Currently used / 1 years
QuarkXpress 9 Expert Currently used / 22 years
Adobe Flash CS5 Intermediate Currently used / 2 years
Adobe Flash Catalyst CS5 Beginner Currently used / 1 years
Adobe InDesign CS5 Intermediate Currently used / 2 years
Adobe Premier Pro CS5 Beginner Currently used / 2 years
Net Objects Fusion Expert 4 years ago / 5 years
MultiAd Creator Expert 16 years ago / 5 years
Adobe Muse Beginner Currently used / 0 years
Microsoft Word Intermediate Currently used / 12 years
Microsoft Excel Expert Currently used / 12 years
Microsoft Powerpoint Beginner Currently used / 2 years
HTML Expert Currently used / 12 years
ASPX .NET Intermediate Currently used / 6 years
MySQL, CSS Beginner Currently used / 3 years
SEO, SEM, PPC Expert Currently used / 12 years
Advertising Manager Expert Currently used / 12 years
Color Scanner Operator Expert Currently used / 22 years
Computer Troubleshooting Expert Currently used / 22 years
Digital Photography & multimedia Expert Currently used / 12 years
Digital Pre-Press Expert Expert Currently used / 22 years
Graphic Designer Expert Currently used / 22 years
Macintosh Hardware Technician Expert Currently used / 22 years
Macintosh software technician Expert Currently used / 22 years
PROFESSIONAL EXPERIENCE
Self Employed Freelance, Pinon Hills, CA, 09/2009-current
Graphic Designer and Web Designer
I am currently self employed doing freelance graphic design and web design work from home. Most of my recent work has been under a government grant contract with Mt. San Antonio College. Creating flyers, brochures and website using Adobe CS5 suite.
California Mustang Parts, City of Industry, California, 03/2001-08/2009
Advertising Manager - Sr. Graphic Designer Managed and coordinated the development of all graphic design and web design projects from concept to completion including gathering project bid proposals while maintaining advertising budget constraints. Designed and managed all aspects of 5 yearly print catalogs including photo shoots, cover design, catalog product layout, creating product marketing text, prepress preflighting and traveling to printer for color press checks. Managed and designed all email marketing. Research and implementation of all SEO, SEM and PPC marketing objectives including the creation of xml sitemaps and shopping feeds to major shopping comparison sites. Researched and created online customer satisfaction surveys. Managed yearly advertising budget including ad buying, gathering quotes for printing projects, web marketing, and all areas of tracking results from our various marketing projects. Managed up to 4 person creative department including hiring/firing and task scheduling. Purchased and managed all computers and software for the advertising department. Developed, managed and maintained 4 e-commerce websites and their online and print advertising. Developed landing pages on websites to track online marketing and help with SEO organic placements.
Key Achievements
• Converted a 25 year old, classic catalog mail order company into a full spectrum
completely in-house, multi-channel marketing company.
• Increased sales from under $5 million in annual sales to over $8.1 million.
• Increased e-commerce web sales over 300% to over just over $2 million annually.
• Developed 3 state-of-the-art, e-commerce websites from conception, to researching
developers and software, to design, to completed implementation.
• Created several corporate brand names, their respective logos and launched the new
DBA’s via print and web marketing.
• Implemented organic SEO and SEM PPC strategies, keyword research and development,
which gained top positions in Google, Yahoo and MSN Live.
• Conceived and oversaw development of a first of its kind, “See and Build Your Dream
Car Before you Buy” website for 2005-2008 Mustang exterior parts and accessories
using Flash technology called "The Ponybuilder", www.ponybuilder.com. With a
development cost of under $15,000 and $0 advertising, the website made over $100,000
its first year through email campaigns as well as viral and social networking.
For a complete list of duties and responsibilities at this position, please see/ask for my other attachment of California Mustang Duties and Responsibilities.
PRO Products Inc, Ontario, California, 06/1999-02/2001
Director of Advertising - Graphic Designer
Basic job function were graphic designer, Macintosh expert, digital photographer and using a Kodak digital color copier/printer to output a monthly full-color sales flier. Key Achievements
• Designed and produced a new 500 page, sectioned automotive parts catalog.
• Implemented direct marketing campaigns from postcards to monthly color newsletters.
Also previously employed as
• Digital Pre-press Supervisor/Senior Graphic Designer, Difatta Graphics, (1997-1999);
Sr. designer and prepress preflight expert for High End Sheetfed Commercial Printer. Managed, researched, purchased, installed and maintained WindowsNT 4 network with several Macs (including G3), Windows stations and various scanners and printers (including Lino/Hell imagesetter and scanner). Designed brochures, posters, press kits, catalogs, business stationary, signs and more. Other skills/tasks; color trapping, color photo expert, macintosh self support and output for sheetfed press from film imagesetters.
• Digital Pre-press Supervisor/Graphic Designer, The Kindred Corp., (1995-1997);
Senior graphic designer and prepress preflight expert for High End Sheetfed Commercial Printer. Designed brochures, posters, press kits, catalogs, business stationary, signs and more. Other skills/tasks; color trapping, color photo expert, macintosh self support and output for sheetfed press from film imagesetters.
• Digital Pre-press Applications/Remote Support Technician, Scitex America, (1994-1995);
Technical and customer support for Macintosh/StarPs/Ps2 based pre-press workflows including all related hardware, software, trapping, networking, scanning, printing, graphics and postscript errors. Included support for Adobe Photoshop, Quark Xpress, Adobe Illustrator etc., as well as Scitex imagesetters, scanners and Iris inkjet printers.
• 4 Color Display Ad Supervisor/Graphic Designer, Trader Publications, (1989-1994);
Supervised computer graphics department, senior and lead designer. Installed and maintained all Macintosh computers, software and Agfa Proset imagesetters.
Troy Williford has been in the industry since 1989.