Introduction to Search Engine Optimization - Workshop
TIME: 6pm - 9pm
COST: $69 for BDA members, $89 for non-members
Search engine optimization (SEO) is one of the most powerful targeted marketing methods available. Unlike paid ads or commercials, SEO positions your products or services exclusively to people who are interested and actively searching for them. SEO isn't difficult to understand, but because search engine technology is a moving target, there are many misconceptions and obsolete ideas about SEO.
The class will cover the foundations of modern SEO, such as: how search engines work, the importance of links, building a search engine-friendly web site, keyword research, content strategy, keyword targeting, and why you should avoid black hat techniques. By the end of this 3-hour workshop you will have a "big picture" understanding of modern SEO theory that you can apply to improve the traffic to your own website. You'll also know good questions to ask potential web developers or SEO firms.
For complete details, PLEASE REGISTER at the BDA website. Boulder Digital Arts offers affordable training in digital media from professionals working in the field.
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