Copywriting for the Web - Workshop
TIME: 6:00 pm - 9:00 pm
COST: $69 for BDA members, $89 for non-members
You don't have to be a professional copywriter and you don't need to hire an expensive one to write great content for your online marketing! This workshop will give you a deeper understanding of the psychology of influence as well as practical copywriting tips and techniques for immediate, bankable results.
We'll explore how time tested advertising methods apply to modern marketing, especially for growing businesses. With some hands-on group exercises, we'll look at key writing strategies and how they apply to different media, whether you're crafting a landing page, sales page, PPC ad, email marketing campaign, video script, webinar or SEO content.
This workshop will cover:
How to build relationships - and sales - with emotional triggers
Developing your skill as a business writer
Crafting your core message - a seven step formula
Optimizing for different media
Attracting favorable attention from your target audience
Positioning yourself or your enterprise in a "category of one"
Turning prospects into lifelong customers
For complete details, PLEASE REGISTER at the BDA website. Boulder Digital Arts offers affordable training in digital media from professionals working in the field.
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