Adapt or Admit Defeat
Whether you're a company that's just starting out or you've been in business for years, standing out as unique in today's economy is no easy feat. So what, exactly, does it take to shine? You must learn how to adapt to the challenges of today's marketplace.
Showreel International, a full-service, niche production company based out of Hollywood, has been a thriving business for 24 years. Like ProductionHUB, they constantly evolve to meet the needs of ever-changing technology, client needs and industry trends.
Terri Davis, vice president of marketing and communications at Showreel, shared with us some insightful information on how they've managed to meet the needs of the industry and survived when things got tough.
Q: How has Showreel International adapted over the years to meet the ever-changing needs of the industry?
A: In this new era of potentially infinite types of media, companies and advertising agencies are finding it increasingly difficult to maintain their visibility and target the right consumers. At the same time, they are no longer confined to the 30 or 60 second format, but as more companies embrace the unconstrained creativity and flexibility found in long-format production, the need to stand out from the crowd is even more vital.
With broadcast television on the decline and the Internet advertising market booming, Showreel is uniquely poised to take advantage of this unprecedented transition in the video advertising industry. Today, Showreel is well-known for providing A-level artistry to advertising agencies and companies throughout the U.S.
Q: How do you stay strong while dealing with client budgets?
A: What truly sets Showreel apart is our ability to produce media with premium visual quality at affordable prices, especially with the state of today's economy. We partner with our clients to maximize the impact of every project. We are big enough to handle your most prized productions and small enough to take care of your every day needs.
Showreel owns its production gear, including HD cameras, in-house edit bays and a recording booth, so we are able to produce for far less. And, because we have excellent long-term relationships with our vendors, we are able to acquire any specialized equipment easily and within a moments notice – that's a perk of being in business for 24 years. This type of available equipment and security lets us focus our efforts on the artistic look of the product, rather than watching the clock. By utilizing today's cost-effective technologies such as HD and HDV image acquisition, Showreel has built its reputation of delivering content that far exceeds the allotted budget, surpasses our client expectations and rivals high dollar productions.
Q: How do you get creative when there are low funds?
A: Showreel exceeds creative and technical expectations every time and proves that a high-quality production within a reasonable time is possible on the Hollywood scene – and it doesn't need to be accompanied by an overly expensive price tag. When funds are low, Showreel's creative staff applies their extensive broadcast commercial background and high-end creative techniques to the production. Showreel's cinematic edge, storytelling flair and specially designed photography put us at the front of our peers in the industry.
So how are YOU adapting to stay ahead of the competition year after year?
If you haven't been in business as long as Showreel to take advantage of a few of the tips they offer, it is even more crucial for you to stand out among competition. Start-up or freelancer? Once you land and exceed expectations on your first few loyal clients, it will be impossible to keep you a secret. A featured profile on ProductionHUB.com can help you be seen by over 300,000+ targeted users each month and with today's economy, exposure like this isn't easy to find.
Lynne B. Jackson started Showreel, a woman-owned business, in 1985 out of pure heart and determination. Over time, she created a production company that has taken center stage in Hollywood's media district. Showreel continues to put that heart and determination into every production. Our team has collaborated with hundreds of national companies to enhance their corporate communications and build brand awareness.
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