Location Sound Corp., an authorized dealer of Lectrosonics products, provides Sales, Rental, Service support to location sound mixers and audio engineers. Lectrosonics, based in Rio Rancho, New Mexico is a manufacturer of wireless microphone systems and audio processing products.

SolidLine Media, a full service High Definition production company, is the perfect example of a company taking advantage of the new profile features to show off their work, from impressive demo reel and team contacts to clients and awards.

Q&A with CSS Music

Q: What would you say is the current "leading edge," technologically speaking, in the production library industry today?

A: I think the next wave of technology in the library business is going to be centered on what has been termed "music recognition." Not music watermarking, which requires the encryption of an inaudible identifier within a tune, but rather software that can actually recognize the uniqueness of a discrete sound recording. One music recognition software developer claims that their monitoring system is so sophisticated it can recognize a tune being played on a stadium public address system, picked up by broadcast announcement microphones along with background crowd noise, and do so with 95% accuracy. Another company is developing software that recognizes music compositions themselves, along with key music identifiers, allowing for high speed comparison of millions of tunes using a user-generated set of music characteristics. The industry is just beginning to see the possibilities, from copyright infringement detection and search systems to performance tracking. There are problems of course, but it's a brave new world and a brave new technology.

Q: There's a lot of buzz about the use of re-titled tunes or tunes submitted to multiple libraries but marketed under different names. Some say it's a big deal about nothing, others say it's a copyright bomb that may go off. Which is it?

A: The severity of this problem is being actively debated and no consensus has been reached. But with multiple companies adding the same tune to their catalogs under different titles, it is only a matter of time before we start hearing about instances of multiple copyright claims. This will be messy and confusing at best and in addition to possible legal ramifications, the end user may lose faith in the integrity of the industry which is generally very high. The music recognition technology mentioned earlier makes this problem even more likely.

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Story from AES / Gefen Q&A

Q: Is there a particular trend in the audio industry that you're seeing?

A: Gefen is seeing constant improvements in traditional connectivity methods that further enhance audio/video systems of all shapes and sizes.

Q: Is there a demand for a particular product / service you offer? Why do you think so?

A: Gefen's KVM extenders have long allowed post-production pros to edit in complete silence, an absolute necessity. Gefen continues to build on its established reputation as an innovative provider of cutting-edge connectivity tools.

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Green Production Tip of the Month

The filmmakers of "The Day After Tomorrow" paid $200,000 for the planting of trees to offset the carbon dioxide emissions caused by vehicles, generators, and other machinery.

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