CinequipWhite Inc. is a full service sales company serving the broadcast, video, film, architainment and theatrical production industry in Canada. Cinequip was in sales and rentals since 1967, when it was Canada''s first motion picture rental house. Over the years, Cinequip became a sales and service center for many prominent lines in the industry. The parent company of CinequipWhite Inc., William F. White International Inc., has established a reputation for excellence and is recognized by producers as one of the best production rental and sales firms in the world. With an unsurpassed inventory of motion picture, television and theatrical rental equipment and expendables, WFW is one of the foremost leaders in the industry.