The Efficiencies of IMF

Industry Announcements / Events Monday, March 19, 2018
SMPTE was hosting a major push on the IMF specification (SMPTE ST2067) with the Digital Production Partnership (DPP) out of England. The IMF specification was created to make the Interoperable Master Format (IMF), interoperable, so vendors and customers could use it. The IMF standard requires changes in the way that content is created in order to make greater efficiencies for broadcast and online content distribution. In addition to SMPTE and DPP, the North American Broadcasters Association (NABA), The European Broadcasting Union (EBU), several manufacturers and end users have been involved in making the IMF specification.

In Review: Panasonic AU-EVA1 Compact 5.7K Super 35mm Cinema Camera

Equipment / Tech Reviews Tuesday, March 13, 2018
I might not send this one back. Ok, I know I say that a lot (like all the time) but in this might be the case this time, not kidding. After shooting with the Panasonic AU-EVA1 over the last several weeks I have come to the not so modest conclusion that this is one heck of a camera. I say that in the midst of a stream of new or updated cameras from a bunch of manufacturers that started in mid-2017 and haven’t stopped yet. So what makes the Panasonic EVA1 stand out? Thought you would never ask.


Exclusive Interviews Monday, March 12, 2018
The production industry is always evolving, from new ways to film to breakthroughs in production technology, with many women spearheading initiatives that impact the industry and set changes in motion. For the second year in a row, we are thrilled to present a few of our favorite "Women to Watch" — women who are constantly inspiring and reaching new ceilings in an industry that was previously male-dominated.

Streaming’s Effects on Episodic Television

Advice / Tips & Tricks Friday, March 09, 2018
Network television had a pretty good run. For decades, TV producers perfected their formulas to maximize viewership through scheduled weekly episodes. Streaming services have permanently disrupted television’s model by dropping entire seasons at once, adding an entirely new dynamic to the game. There’s no turning back the clock; television as we know it is changing forever, and streaming services are taking the lead.

Production Designer Hannah Beachler Talks Bringing Wakanda to Life in Black Panther

Exclusive Interviews Thursday, March 08, 2018
Production designer Hannah Beachler and director of photography Rachel Morrison, ASC teamed up with director Ryan Coogler for Marvel’s Black Panther. Starring Chadwick Boseman, Michael B. Jordan, and Lupita Nyong'o, Black Panther tells the story of T'Challa, King of Wakanda, who returns home to find his sovereignty challenged by a long-time adversary. We talked with Hannah about how she brought the world of Wakanda to life.

What to know if you’re going to DIY Your Film’s Publicity

Advice / Tips & Tricks Wednesday, February 28, 2018
Over the years, I have had the pleasure of meeting with and speaking to incredibly talented independent filmmakers in various stages of their filmmaking careers. Some of whom are innately new media savvy and they understand the value that publicity brings. In addition to having an entertaining or powerful story to tell, they understand that marketing and publicity are essential to premiering at a film festival, finding distribution, and selling tickets as well as to building a long-term film career. The most astute filmmakers are those that budget for and hire a publicity team. Others want to take on publicity themselves. If you’re going to DIY your film’s publicity, keep these things in mind: