Setting out a clear roadmap at the start of a media publicity campaign is at the heart of any strategy. However, many PR professionals find that during the campaign issues with expectations begin to emerge. And the clear roadmap does not look so clear anymore.
Box, Brunch and Beats. is a virtual fitness event hosted by EverybodyFights (EBF.LIVE), an authentic boxing-inspired group fitness training camp created by George Foreman III.
Because of COVID-19, EBF moved most of its classes online so that members could keep active and in touch with the EBF community. Historically, the mission of boxing gyms beyond the sport has been for community outreach: people of all backgrounds come together for advancing the mind, body, and soul. EBF is no different -- they could see their community hurting and wanted to do something to help.
Rob Maloof, producer and DP at Gauntlet Films, has his office above EBF and decided to step in to help EBF LIVE with the live stream of this event specifically. He relied on two Pocket Cinema Camera 6Ks and ATEM Mini Pro live production switcher to make it happen.
In 2015, I started production on my first feature film, ANONYMOUS KILLERS. Shooting on 35mm was very important to me because the quality of film makes for a more natural, grainy look than filters applied to digital. I found that this choice also made me a much more disciplined filmmaker. During each stage of filming, a filmmaker must make difficult decisions. Shooting on 35mm added to these challenges, but the end effect was worth it!
In March of this year, we launched a weekly creative challenge at Soundstripe. The U.S. had just gone into lockdown, and we knew it would have a huge impact on creators around the country.
We’ve always endeavored to keep creators creating — it’s more or less the company’s reason for being — so we dubbed the content “The Keep Creating Challenge.” A few months and thousands of entries later, we learned a lot about what creativity looks like during extraordinary times. Here are a few of our favorites.
Given the current social distancing climate, many broadcasters have had to find alternative approaches to news production that will ensure the health and safety of its staff. Not least among these is NBC 10 in Philadelphia, where staffers, anchors and meteorologists have taken over their living rooms, basements and guest rooms for daily newscasts.
An NBC affiliate station, NBC 10 got an early jump on the work-from-home production approach. The station’s meteorologist, Bill Henley (a self-professed gear junkie), took the challenge in stride. Diving into the station’s equipment locker and reaching out to friends at various manufacturers, Henley was able to quickly set himself up with a home studio that rivalled those of colleagues at the major networks.
Do you find yourself struggling to find the right angle? Unsure whether to crop something out or leave it in? When you first start taking photos, it is composing your image which can feel the most daunting.
Pre-COVID my company specialized in designing and executing corporate events – from visual concepts, video, motion graphics and animation to presentation design to speaker training and support– for events from 5 to 50,000 attendees. Clearly all that has changed. These days we’re helping our clients pivot to virtual events. One thing we’ve learned, it’s not as simple as turning on a camera and live streaming the event. If you want an effective and compelling event, one that will engage your audiences, you need to rethink the format, delivery and content.
Let me start by asking you a few questions. What is keeping you from realizing your production goals? Is it finding money? Is it a lack of time? Is it a lack of imagination and creativity? Is it a raging pandemic? Maybe it is some of each. I think all of us have been there, in a production cycle where things just don’t seem to be working and there are more questions than answers. It happens. But the question that you need to answer for yourself is how do you get your groove back?
Located in Pleasantville, NY, the Jacob Burns Film Center (JBFC) developed its Creative Culture fellowship program to help champion underrepresented voices and diverse storytelling. Now in its fourth year, Creative Culture has helped 35 filmmakers create projects that have been selected by top tier film festivals, such as Sundance, Berlinale, and SXSW, and acquired by Fox Searchlight, POV, NY Times Op Docs, and Staff Pick’d at Vimeo. This includes recent projects such as Adam Meeks’ “Union County” which premiered at this year’s Berlinale, and Crystal Kayiza’s “See You Next Time” which was selected at Sundance 2020 and recently acquired by The New Yorker.
Where have all the video tapes gone?!? For some of us, video tapes were the stars of entertainment in the not-to-distant past. However, the younger crowd likely sees old video tapes as bygone relics. (Who needs video tapes when you have TikTok?)
