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Flash Memory: A Growing Star in Media and Entertainment

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Flash memory is finding increased use in client and enterprise applications because of its higher performance compared to hard disk drives. As the $/GB price of flash memory declines these applications are increasing. For professional media and entertainment projects dealing with higher resolution and higher dynamic range workflows, performance matters. We will look at developments in flash memory in digital media content capture and creation, post production, content distribution and even in archiving.  

The Countdown is On! (Part I): NAB 2017 to Highlight New Gear, Refined Delivery

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As I looked out of my office window this morning at the raging snowstorm currently hammering New England, it occurred to me that NAB 2017 is right around the corner! I hope you will have your best walking/running shoes ready because this year's NAB is shaping up to be a real whopper of a show. All preliminary indications tell me that this could be the year of some exciting new breakout products and as always the continued refinement of existing products. Someone who knows me asked, “Are you excited about NAB?” Guess I couldn’t hold back my enthusiasm for one of the greatest technology showcases going when I said “Heck ya!"

Here's Why It Is a Great Time to Rethink Lens Choices

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As we gear up for 2017 NAB, I could not think of a better time to step back and look at the incredible amount of choices (zoom or prime) when it comes to selecting what you deem as the best lens or group of lenses for your next shoot. But there are some really important considerations to think about when lining up your next project. Before we delve into lens heaven and look at some current models, let’s hit pause and look at few thinking points that might make for some good food for thought. 

3 Key Video Advertising Predictions For 2017

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Let’s be real: The days of 30-second ad spot dominance are over. The rise of online video is allowing advertisers and marketers more chances to get creative with their video advertising, and 2017 is only broadening the landscape further for innovative video marketing and advertising strategies.

Want a Great Sounding Film? Don't Skip These Key Details

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If I had to pick one constant among independent film festival submissions it would be unintelligible dialogue. The cause of desperation of every director; the bane of every mixing engineer’s existence; the source of suffering of your friends and family, forced to go through a whole movie they don’t understand because the actors’ words simply can’t be heard. This and many other nuances of your film’s sound are the victims of a few often overlooked details, which in turn result in the delivery of a subpar soundtrack, driving your audio post team insane and wasting production money. Good news is these mistakes can very easily be prevented. You can start by tackling a few key issues often associated with your role.


How Virtual Reality in Vectorworks Software Supports Live Event Production

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From concerts and plays to exhibits and conventions, live event production designers do it all. With the wide variety of venues and client demands, production designers operate in a high-pressure industry where they have to be flexible and able to adapt to given settings, which can be difficult when you’re hundreds of miles away from the site and your design associates are unable to travel to the venue and see what you’re working with. Traditional documentation can help designers gain an understanding of what they’re working with, but it’s not the same as experiencing a physical space for themselves. However, with the rise of virtual reality (VR) technology, there is an improvement to this problem.

Audio Network Presents NowNextFuture

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Audio Network has introduced NowNextFuture, a brand new platform for showcasing their artists and composers’ debut releases. NowNextFuture celebrates incredible new music, with no genre limitations. Audio Network's Head of A&R, Jay Greenwood, gives a behind-the-scenes look into the creation and progression of this new platform. 

Creating and Optimizing Videos for the YouTube Sales Funnel

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By 2018, nearly a million minutes of video content will cross the internet every second. Additional insights from the Cisco VNI Benchmark Report indicate IP video traffic will be 79 percent of all consumer internet traffic in 2018. According to a recent study by AOL Platforms, YouTube converts more customers than any other social platform. the volume of video creation and consumption will only continue to grow significantly over the years, which implies the video production industry will be quite busy.

VR, Coral Reefs, and Climate Change: Behind the Scenes of a Sundance Audience Favorite

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Virtual Reality (VR) is about to bring the ocean’s mysteries to the 99.9 percent of us who will never actually don a wetsuit for a deep-sea dive. Chasing Coral (the feature) and Chasing Coral: The VR Experience, which both premiered at Sundance 2017, capture climate change’s impact on our oceans and reefs. The latter project does so by giving viewers a full 360-degree view. Just trade in the face mask for a 3D headset and instantly you have coral ahead, ocean below, and fish above.