Regardless of what kind of business you are in, you're missing out on one of the most effective marketing tools if you aren’t already investing in video marketing. Because of the popularity of mobile devices and modern computers, as well as the availability of fast and affordable internet, people are spending more time watching videos online, and this presents businesses with a large audience of prospective customers. As a type of content, videos have lots of inherent advantages over other content formats, and it's a must do for any emerging or established business. Here are 5 reasons why you should be thinking about video marketing today.
When the production team spends countless hours perfecting a film, and every actor and technical person gave it their all, it’s devastating to experience a technical problem with the footage. Unfortunately, technical problems do occur and can potentially wipe out a lot of great work. However, there are several best practices production groups can deploy to manage the camera’s storage capabilities in order to safely protect footage.
Hiring is a complex task that is both time-consuming and risky. Any business is affected by who they employ, but the production and event industry is particularly reliant on effective staffing. Film sets, concerts and events completely rely on workers who can work efficiently together to construct and dismantle many areas in a short amount of time. That’s why successful production companies take hiring seriously.
A motion graphics workflow differs in a lot of ways than your traditional live-action production. Here are the differences and variations when producing a motion graphics or animation piece.
The demand for live televised college sports has never been higher. From all of the biggest and best college football programs to sports that you may never have seen before, the heat is on to produce the type of high production quality that viewers expect. With colleges and conferences building their own networks, it's no wonder that crews are busier than ever. Where do we start?
The 2018 version of Cine Gear has come and gone (insert sad face) but not before the camera and gear makers released all kinds of new and exciting announcements about their products. It was (as usual) a real toss up of where to even start, but here we go with some really interesting things to talk about from the show.
Eighty two film industry professionals stand in protest to represent what they describe as pervasive gender inequality in the film industry at Cannes on May 12, 2018. Since the Cannes Festival was created, 82 films directed by women have been included in the official competition, while 1,645 films directed by men were selected.
After investing in a RED Epic Dragon camera less than five years ago, it has always been extremely important to me to be able to keep it powered through an entire day. Core SWX allows me to do just that.
When I was first approached by DJI about reviewing the Zenmuse X7 and the Inspire 2, I said yes without any hesitation. Who wouldn't want to get their hands on this superbly built platform along with the X7? Then it dawned on me. I’ve never flown a drone like this before. Not that I didn’t want to, but it was that darn FAA License thing (or lack of) kind of in the way. I was very tempted to just fly it anyways, but then I thought maybe I would be better off calling in a favor or two to do this review the right way.
One of the most stressful, complicated things when you think about it, is getting quality video and audio in an environment where it’s next to impossible. One of the things I’ve ventured out to do, is get high-quality video and audio in the world of the outdoors. This was an easy task with the help of the LiveU Solo. LiveU has hit a home run with this product because it’s so easy to use and set up! (Even the least tech savvy person can go live in under 5 minutes. I know, because I timed it!)