I Want a Video. Now What?

Advice / Tips & Tricks Friday, March 22, 2019
Usually, the first thing a client says to us is, “I’d like to do a video about this-and-that.” The second thing they typically say is, “So – what do we do?” I LOVE this question. It gives me the opportunity to educate our new clients about the video production process. Usually, at the end of our conversation, they walk away having learned something they never knew before. But more importantly, they leave empowered. They realize they can be knowledgeable, fully-informed partners in the video creation process, rather than handing all control over to us and staying in the dark about what we do and how we do it.

5 Questions with ARRI’s Alan Lennox

Exclusive Interviews Wednesday, March 20, 2019
Over his 30 years in production, Alan Lennox has worked in many capacities leading up to camera operator and then specializing in Steadicam. He is currently an active member of the Society of Camera Operators, IATSE 667Toronto, IATSE 669 Vancouver and other industry associations. Alan was one of the first operators to adopt the ARRI Trinity -- the first hybrid camera stabilizer that combines classic mechanical stabilization with advanced active electronic stabilization. He then joined ARRI as the Camera Stabilization Systems (CSS) Specialist for the Americas. Currently, Alan shares his time between supporting CSS sales, demonstrations and tradeshows and also leads ARRI’s CSS workshops for the ARRI Academy for Maxima, artemis, Trinity and Stabilized Remote Heads.

Top 5 Lifesaving Gear That Every Filmmaker Needs

Equipment / Tech Reviews Monday, March 18, 2019
Cameras, lights and mics are the backbone of every filmmaker’s arsenal, but are you sure you’ve explored all of your options? There’s plenty of new and exciting gear you have probably never heard of, despite its potential to change the world of filmmaking. We’ve picked out our 5 favorites below.

Remote Production and AI: The Future of Post Production

Miscellaneous Friday, March 15, 2019
As technology continues to progress at a rapid pace, post-production is set to change dramatically. Besides great new software features, compute (and therefore render) power continues to increase with faster processors and more powerful xPUs (GPUs, TPUs, etc.). This means real-time editing of HD, 4K, 8K, AR and VR is fast becoming a reality, ultimately shortening post-production timeframes.

theC47 Turns 10: A Decade of Production, Technology, Community & Education

Exclusive Interviews Thursday, March 14, 2019
Jem Schofield has been growing theC47 in sync with some of the most immense changes in terms of technology in this industry. The last decade has been incredible with the introduction and advancement of digital, advancements with lighting technology, camera formats, drones, streaming and just about everything else. We sat down with him to talk about his journey throughout the years.


Real-time Augmented Graphics that Blend the Real and Virtual Worlds with Marker-less Camera Tracking

Miscellaneous Monday, March 11, 2019
Augmented graphics have come a long way in the past decade, from formerly rotund weatherman Al Roker obscuring the first two days of the seven-day forecast to reporter Jessica Yellin channeling a holographic Princess Leia while discussing results of the 2008 presidential campaign with Wolf Blitzer. Fast forward ten years and the real and virtual worlds are blending into one.

The Rise of Female Filmmakers at Sundance

Exclusive Interviews Thursday, March 7, 2019
Last month, there was an amazing focus on female filmmakers at Sundance — 42% of the directors showing films were female! Of those films, DP Kristy Tully who worked on RAISE HELL: The Life And Times of Molly Ivins tells the story of media firebrand Molly Ivins.