With marketing professionals and companies often strapped for budgets and having many places to spend their precious advertising dollars, sometimes video production budgets suffer, but the quality — and your profit margins — need not plummet as a result. Companies looking to produce one isolated video and offering a small budget rarely leave much room for creativity or profit, but when a company wants to create a series of videos simultaneously, careful collaboration and creativity can lead to great results both for the client and for the production company’s bottom line. Sharing the workload in pre-production, maximizing the shoot time during production, and spreading out costs across videos in post-production can lead to low per-video costs for bulk projects without sacrificing quality or profit.
Embedded videos and live streaming offer myriad opportunities to realtors looking to amplify their online marketing strategy, allowing enterprising real estate professionals to post everything from tutorials to virtual tours. Video provides shareable, click-friendly content across platforms, ideal for realtors looking to build an integrated social media presence. And these days, you can shoot professional-quality video segments on a small digital camera – or even your phone! In this post, we’ll look at some inventive ways you can create original video content.
The city of Alpharetta, Georgia is on a mission to rebrand itself. Not to its own inhabitants, but to outsiders who aren’t familiar with the city and what it has become. Suburbs aren’t traditionally viewed as hip hubs for tech companies, cultural events, nightlife and more; those distinctions are generally relegated to their urban counterparts. In Alpharetta’s case, however, this distinction couldn’t be further from the truth.
With the continued rise of video, brands are being forced to stretch their creativity and set new bars. In case you’re feeling the pressure, here are some fresh tips and inspiring examples you’ll want to keep in mind when producing your next corporate video.
Let's flash back a few scant months to April 2016 and NAB. I know it (really) seems like such a long time ago. But it wasn’t. So there I was. I took one look at the Panasonic Varicam LT, picked it up and said to myself, hey this is the kind of camera I have been waiting for. (I really said that.)
The International Broadcasting Convention just wrapped up in Amsterdam and, like every year, there was no shortage of amazing announcements. In case you weren't able to make the flight over, we have compiled a list of the best announcements from the show.
Producing corporate videos is a means of driving revenue and telling stories that is still the backbone of many businesses worldwide. There is often the need to show new employees what they will be doing on the job, produce company profiles that have a mission statement and proposition or create a slick one-off video to highlight a new product or service. Broadcast and online commercials are two of the ways in which corporations convey their image to potential customers, and let them know about their services. Event documentation videos can give the viewer an exciting first-person view of a large trade show, or other informational conference. These are just a few of the ways in which companies can reach out to the world, but when you are creating content like this, there are plenty of mistakes you can make along the way.
Our industry is forever challenged by this one simple phrase. Be different. Create something new. Entertain me. So how do you stand out among endless other creators in a world dominated by massive budgets and endless amounts of experience? It's easy. Break all the rules.
Erik Angra is an American director, cinematographer, and editor. Son of Indian immigrants, he is the youngest person to receive the sole credit of editor on a Ken Burns film. He began his career touring alongside hardcore punk musicians across the US, releasing the footage in 2006, featuring rare performances from some of the last shows at the infamous CBGBs in New York.