If you’ve ever been involved in a video project, you know the pre-production phase can feel overwhelming. From brainstorming ideas to nailing down logistics, it’s where the magic begins—but it’s also where a lot of time and resources go. Fortunately, artificial intelligence (AI) is stepping in to make this process easier and more efficient. Whether you’re a marketing agency looking to hire a video production team or a freelancer aiming to streamline your workflow, AI has tools that can transform the way you approach pre-production.
Toronto is a vibrant film and video production hub, offering everything from urban skylines to serene natural landscapes. However, its weather can be as diverse as its scenery, with distinct seasons bringing unique challenges and opportunities for filmmakers. Whether it’s the icy grip of winter or the blazing heat of summer, these conditions demand creative and practical solutions. This blog explores how Canadian weather influences year-round filming strategies in Toronto, shaping the way productions adapt to keep cameras rolling in any season.
In a country increasingly defined by political and cultural divides, Bucks County, USA takes an intimate look at how these tensions play out in a single Pennsylvania community. Editors Hannah Gabriel, Rubin Daniels, Leslie Simmer, and Elise Ahrens were tasked with weaving together the personal and the political—crafting a compelling episodic documentary that captures the complexities of friendship, ideology, and identity in a swing county at the heart of America’s culture wars.
Using Adobe’s powerful editing tools, they shaped a narrative that balances raw, vérité moments with broader social commentary, ensuring that each episode remains both emotionally resonant and politically urgent.
Composer and multi-instrumentalist Aaron Gilhuis brings his signature ethereal and haunting style to the Apple TV+ series Life By Ella. The ten-episode show follows a 13-year-old cancer survivor as she embraces a renewed outlook on life, inspiring those around her to seize the day. The soundtrack captures the emotional depth and hopeful resilience of Ella’s journey. Known for his eclectic musical approach, blending electronic beats, acoustics, and neoclassical elements, Aaron’s recent credits also include The Miseducation of Bindu and contributions to Terrence Malick’s A Hidden Life.
For editor Holle Singer, shaping Sugar Babies wasn’t just about structuring a compelling narrative—it was about harnessing the power of Adobe’s editing tools to bring the story’s raw authenticity and digital-age aesthetics to life. The Sundance-selected documentary follows Autumn, a college student navigating the economic realities of rural Louisiana by running a no-contact sugar baby operation.
With a mix of vérité footage and the fast-paced, highly stylized world of TikTok, Singer relied on Adobe’s suite to seamlessly blend traditional documentary storytelling with the vibrant, fragmented language of social media. In this interview, she discusses the creative and technical challenges of editing Sugar Babies, how Adobe’s tools helped her craft a visually dynamic and emotionally resonant film, and the delicate balance of shaping a story where power, agency, and digital identity collide.
This is part of our exclusive interview series, where we sit down with filmmakers to explore how they use Canon technology to bring their creative visions to life.
Experience the artistry of Brandon Somerhalder, the visionary cinematographer behind Come See Me in the Good Light, a standout selection at Sundance. Shot on the Canon C500 Mark II, the film’s visual language is a breathtaking exploration of light, emotion, and storytelling. With a meticulous eye for detail and a passion for cinematic beauty, Somerhalder crafts an intimate, immersive experience, capturing raw and authentic moments that leave a lasting impact.
This is part of our exclusive Sundance interview series, where we sit down with filmmakers to explore how they use technology to bring their creative visions to life.
In this installment of our exclusive interview series, we sat down with Sydney Cowper, the Editor of Endless Cookie, to explore how Adobe technology played a pivotal role in bringing the film to life. Relying on a streamlined yet powerful workflow using Adobe Animate, Audition, Media Encoder, and Premiere Pro, Cowper and the team maximized efficiency while maintaining high-quality storytelling. From animation to sound design, they navigated post-production challenges, leveraged Adobe’s intuitive tools, and optimized their process—all on an indie budget. Dive into our conversation to learn how it all came together.
By blending personalization, interactivity, AI innovation, and authentic storytelling, you’ll stay ahead in 2025’s crowded video landscape. And remember: a great video strategy doesn’t just follow trends—it capitalizes on them while staying true to your brand’s unique voice and vision. Please post any questions, comments, or feedback below. I'd love to hear what challenges, goals, or insights you might have for our super-powerful, ever-evolving, and fast-paced medium.
Nicole Brik has cemented her reputation as a masterful storyteller through the art of editing, shaping some of today’s most compelling series. As the editor behind the pilot and majority of episodes of Netflix’s highly anticipated No Good Deed, as well as two standout episodes of Hulu’s Interior Chinatown, Nicole’s work showcases her ability to seamlessly blend humor, drama, and innovative techniques. From collaborating on a piano-driven score with composer Siddhartha to amplifying authenticity with minimal cuts in pivotal moments, Nicole’s creative choices elevate No Good Deed to new heights. Her editorial finesse also shines in Interior Chinatown, where she artfully integrates reality, flashbacks, and commercial parodies, delivering a layered narrative that captivates audiences.