The Benefits of Video for Non-Profit Organizations

Advice / Tips & Tricks Monday, November 20, 2017
Quick question. Why would a non-profit want to invest in video or motion content? We all know that quality video costs money and that non-profits have limited funds. What would encourage them to make this sort of costly investment? Partnering with a global reaching yet locally-owned multimedia production facility that stays plugged into their community can be an untapped resource for non-profits.




AbelCine Camera Technology Specialist Dives into the Age of Production Monitors

Advice / Tips & Tricks Friday, November 10, 2017
Production monitors are in a period of flux. As we transition from the familiar REC709 HD signal standard into an uncertain future, the idea that there is one “standard” monitor in the broadcasting/high-end video/digital cinema production space is no longer true, if it ever was. However, there are a few models that we like, use and consistently recommend to our customers at AbelCine.



The Challenges of Pre-Production

Advice / Tips & Tricks Monday, October 23, 2017
How does a director take a winning pitch from concept into production? Earlier this year, I directed a commercial for Refilmery about a home security camera product. The system allows you to keep an eye on your home from via your smartphone. It’s a crowded market, so we had to find a way to portray the unique features of the product in a family-friendly manner. Let’s look at some of the pre-production and production challenges I encountered.

DJI Announces Game Changer 35mm Sensor Camera and New Lens Group Integrated into Inspire Drone

Industry Announcements / Events Thursday, October 19, 2017
Like we said in our last ProductionHUB newsletter, the new product announcements just keep on coming. In the intimate (and way too cool) setting of the Neuhous Theater and under a gorgeous Los Angles twilight, DJI unleashed maybe — just maybe — one of the most captivating and interesting new products in recent memory. The Zenmuse X7 with a 35mm sensor and a full set of new carbon fiber lens designed specifically to work with the 35mm sensor. Gotta tell you straight up - they knocked it out of the park. Long known for excellence in the drone world, DJI seems keen on not only keeping up but also surpassing the norm. What was on display wasn’t just new product but some new ways of approaching the production and post-production workflow.

What Makes A Production Company Successful?

Advice / Tips & Tricks Tuesday, October 17, 2017
Whether you manage a fledgling production business or a large company, you have to adapt to the times. It could be a slow period when cuts to your team and budget are made, or a bountiful year with profit enough to invest in new opportunities. Service companies mostly conduct business in a buyer’s market, which means making the right cuts and investments prior to a change in the economic tide can mean the difference between success and failure.