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5 Reasons to Recommend a Soft Box with LED Lighting

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LEDs are a highly efficient light source, and putting aside any color spectrum issues, (that have generally been improving) they still have limitations for lighting people. The naked illumination coming off a single emitter, or an array making up a larger fixture, such as a panel, is just not the soft beautiful glow that we seek for human subjects.

How to Maintain Control of Your IP-Delivered TV Services

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The internet has revolutionized every facet of the modern business world. The latest industry to drastically shift its structure and undergo major enhancements is the television delivery. Where consumers would once watch a few episodes of TV at a prescribed time, they now expect content everywhere at any time - via smart TV’s, computers, tablets and smartphones.

RED Rolls On with Hydrogen One (Part 2)

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One of the best things about being the Technology Editor here at ProductionHUB is having the ability to connect with a lot of really smart people (the best and brightest) from throughout our industry. Shortly after the Hydrogen story broke, I got together with a few RED owners via online and asked them to give me their take on the Hydrogen and the perceived impact it might have on our business.

How to Pursue Your Passions For Profit — Tips From a Freelance Photographer

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For lifestyle and freelance photographer Andre L. Perry his resume includes clients like Beats by Dre, Nordstrom, Travel Noir, NYLON magazine, and many more. However, it didn’t always start out that way. In the midst of a well-paying job in Ad Operations, Andre used his camera as a creative outlet to cope with his depression.  After hitting a breaking point at work, he decided to shift gears and pursue his passion for photography instead.


Enabling the Cloud as Traditional Broadcast Workflows Evolve

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The Cloud itself is pretty simple, but for broadcasters, leveraging it can be complex. It isn’t that difficult technically, but Broadcast still straddles requirements that demand real time, high resolution, quick turnaround solutions; and this is coupled with the need to connect geographically separate locations, reduce costs, and extend access to assets for multi-format distribution. All of this has meant that the conversation about the Cloud has evolved rapidly from asking the basic question “What can I do in the Cloud?” to trial projects and implementations that are now underway or under evaluation.

ProductionHUB Exclusive: Significant Others Talks Invisible VFX for “Moonlight” and More

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Significant Others, the creative finishing arm of UK-based creative editorial company Final Cut, is a bi-coastal collective of visual effects artists and other creatives specializing in commercial finishing. Best known for its commercial work, Significant Others also has a penchant and talent for finishing feature films, including the Academy Award-winning film “Moonlight.” We got the chance to speak with Producer Alek Rost about his experience working on the film, including what it was like to collaborate with Director Barry Jenkins and the tools his team used to give the film its unique look.

RED Announces Hydrogen One

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This past Thursday RED announced the Hydrogen One. The specifics were few and far between but according to the information out there so far, here is what we do know. According to RED, the Hydrogen One will run the Android operating system on a 5.7-inch "hydrogen holographic display." This according to RED will make glasses a thing of the past. Users will be able to switch between 2D, Holographic, 3D and Interactive games. 

10 Unique Locations for Your Production Shoot

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Depending on your production needs, finding the right location can be a challenge — especially, when things like aesthetic, budget, and client come into play. And because every shoot is unique, access to enough options that meet your needs. Every month we’ll share our favorite new Peerspace locations for your production shoots. From roof top terraces to sunlit studios, check out the best new spaces for July and get shooting. 

Before Starting Your Own Production Company, Know These 5 Things

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With advances in technology, making amateur films has become easy. Just gather your friends, pull out your phone, download a few filming apps and start shooting. Who knows—before you know it, you may become so interested in the craft that you’ll want to start a company to make production a full-time job. When this moment comes, it’s important to consider the numerous aspects that come with running a production company. To help with this, highlighted below are five things you need to know before you start your production company.