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High School Students Use New, Free Technology to Produce Live Election Coverage — Just Like the Networks

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As technology advances, it not only expands the palate of creative opportunities but also lowers the barrier of entry, allowing more people to participate. It’s a corollary to Moore’s Law, and television production is no exception. Once the bastion of big companies, specialized equipment, and large budgets, the barrier to entry has lowered enough for high schools with limited resources to operate at a level equal to that of many professional studios.

For the Love of 4K: Latest Trends/New Products

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Many of us “industry veterans” have marveled to see the exponential rate of speed at which our industry has grown. My partner, Mark Schulze, started our video production business “Crystal Pyramid Productions” in 1981. So together we have witnessed the advent of videotape (VHS, Beta (which met with a tragic death), ¾”, 1”, Betacam SP, D2 and DVCam). We moved from 4x3 standard definition to 16x9 HD. Then we abandoned tape and entered the digital realm of discs and cards. We held our breath during the “3D Scare,” thinking we might have to address the need for it with our clients. Fortunately, nobody seems to appreciate wearing those 3D glasses. 

Keys to Being Social Media Savvy in the World of Sports Production

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Have you tweeted about a game you watched on television this week or shared a clip of a goal on Facebook? If you haven’t, chances are someone you know has. Across sports broadcast production, we’re seeing social media playing a much more prominent role. Broadcasters are using interactivity to their advantage, getting profound and valuable feedback from their audience and engaging with them to leverage multiscreen interaction.

Sports Production Goes All In: Next Level Technologies Drive the Viewer Experience

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We have to start with the Super Bowl. Every year millions of viewers gather in living rooms and man caves all over America and the world to soak in the spectacle that has become one of the most-viewed sporting events of the year. Think about it. Two weeks of pure hype leading up to Super Bowl Sunday. Five Million Dollars for a thirty-second spot. Countless hours of pre-game analysis and breakdown of almost every aspect of what is to come. A whirlwind symphony of production personnel by the hundreds and new technology with one goal. That one goal is to make the viewer experience unforgettable.
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