If you're a fan of college football, you've more than likely watched or at least heard of Auburn University. Think Cam Newton. Imagine what it's like to capture video of all of the crazy game plays and touchdown passes. And how exactly does all of the amazing footage end up on your TV screen? Weston Carter, Director of Video Services, Auburn Athletics Department, answered a few questions about the whole process.
Every year, video content is at the top of the marketing mix wish list, but it has yet to become a mainstream marketing tactics achievable by most brands and advertisers. By the time Q4 comes around, marketers plan to delegate money from the budget to video for the next year, but those videos rarely get made. Or if they do, video content is only produced for a month or two and forgotten like the rest of your New Year’s Resolutions.
Brides and grooms have their hearts, minds, time, and money invested in their wedding day. They also have complicated family dynamics to contend with during an event that represents one of the biggest transitions in their lives. It’s a BFD.
“How many of you have you ever hired an architect?” I asked this question in a presentation on Video Marketing I gave recently to the Public Relations Society of America (PRSA). Only one person in the audience raised their hand. I wasn’t surprised. I asked the question because I thought I knew what an architect did, until I actually hired one. Then I found out that (just like directors) architects do all sorts of things I never thought they did. Early on in my career an architect pulled me aside and explained to me that many people who might want to hire me, have no real idea what it is I actually do? He suggested I include a worksheet outlining my process in my marketing materials and I’ve found it to be a really valuable road map for clients to better understand how we work together.
How often do you carry cash around these days? Do chip cards irritate you by increasing your transaction times? Wouldn’t it be easier to just carry your phone and leave your wallet at home? Many Americans are beginning to switch from more traditional methods of payment in favor of convenient mobile payment options. In 2015, $214 billion was spent in mobile payments, and that number is growing steadily each year, proving that companies should be paying attention to customer’s new payment preferences. You may not think that revamping your payment options is a priority for your production company, but it’s something you may want to consider for these 5 reasons.
Locking down the right location is key. More than just a backdrop, it can be the deciding factor in bringing your vision to life. That’s why we asked our friends at Peerspace, an online marketplace, to share some of their most popular production locations on the platform. From independent photographers to agency creatives, they share which spaces are most loved among the production industry.
These are the things that can keep you from getting hired. Don’t make these 6 crucial mistakes with your reel:
College sports production is a unique beast. Since schools’ athletic programs (especially football) are often one of their biggest revenue sources, the stakes are high. Meanwhile, during every on-field play or off-field interview, athletes and coaches have scholarships and future career prospects to consider. Anyone on the sidelines behind a camera or a microphone needs to know how to navigate those political dynamics, have superb technical production skills, and maintain up-to-date knowledge of the sport they’re covering. Any misstep could mean an unfilmed play, a botched interview, or a damaged relationship. For the scoop on navigating the many landmines of college sports production I talked to Gwen Brown, who spent over a decade in sports production. Often, she was the only woman on the line, on the sidelines, in the locker room, or in the sports section at the newsroom. Here are the lessons about navigating college sports production she learned the hard way so you don’t have to.
