Many of us “industry veterans” have marveled to see the exponential rate of speed at which our industry has grown. My partner, Mark Schulze, started our video production business “Crystal Pyramid Productions” in 1981. So together we have witnessed the advent of videotape (VHS, Beta (which met with a tragic death), ¾”, 1”, Betacam SP, D2 and DVCam). We moved from 4x3 standard definition to 16x9 HD. Then we abandoned tape and entered the digital realm of discs and cards. We held our breath during the “3D Scare,” thinking we might have to address the need for it with our clients. Fortunately, nobody seems to appreciate wearing those 3D glasses.
The last decade’s “democratization of filmmaking” is a truly wonderful thing. It has enabled more people to create via a lower barrier of entry, resulting in multimedia experiences that would never have seen the light of day several years earlier.
A recent study by HubSpot showed that in-email video leads to 200-300% increase in CTR. It also showed that including a video on a landing page increased conversions by 80%. YouTube has even been cited as growing over 100% every year. These statistics are all the proof you need to know that video is the future of online content.
As technology advances, it not only expands the palate of creative opportunities but also lowers the barrier of entry, allowing more people to participate. It’s a corollary to Moore’s Law, and television production is no exception. Once the bastion of big companies, specialized equipment, and large budgets, the barrier to entry has lowered enough for high schools with limited resources to operate at a level equal to that of many professional studios.
The Super Bowl packs enough drama to turn even the most unrepentant non-fan into a super fan for a day. Leading up to the 51st face off, we had the hype, the social media darlings, and the hashtags. Some hoped their team would #RiseUp. Others wondered if theirs would win #OneMore. At the core of all of it was one thing: the story.
Have you tweeted about a game you watched on television this week or shared a clip of a goal on Facebook? If you haven’t, chances are someone you know has. Across sports broadcast production, we’re seeing social media playing a much more prominent role. Broadcasters are using interactivity to their advantage, getting profound and valuable feedback from their audience and engaging with them to leverage multiscreen interaction.
We have to start with the Super Bowl. Every year millions of viewers gather in living rooms and man caves all over America and the world to soak in the spectacle that has become one of the most-viewed sporting events of the year. Think about it. Two weeks of pure hype leading up to Super Bowl Sunday. Five Million Dollars for a thirty-second spot. Countless hours of pre-game analysis and breakdown of almost every aspect of what is to come. A whirlwind symphony of production personnel by the hundreds and new technology with one goal. That one goal is to make the viewer experience unforgettable.
On February 4, 2017, Nancy Schreiber ASC will be honored with the President’s Award for her contribution to the art of cinematography and service to the industry at the 31st Annual ASC Awards ceremony.
Broadway has gone from banished to A-List. Turn on the television and you are bound to find “Broadway-style” musicals. Who would have thought? I’ve known for a while that Broadway can mean big dollars, as have dozens of theater producers. This time around, however, networks—and big-time dollars—seem to be catching on, too.