In response to COVID-19's impact on the production industry, ProductionHUB is taking steps to help freelancers and businesses pivot and plan for the future. Please visit our COVID-19 page for updates, related blog content, tips and links to resources to help you through this time.

Machine Learning is Your Secret Weapon for Customer Acquisition

Advice / Tips & Tricks Wednesday, April 1, 2020
If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.

4 Kit Investments That Are Worth Every Penny

Equipment / Tech Reviews Monday, March 30, 2020
Whether you’re self-employed or part of a studio, being a filmmaker and camera operator requires a lot of investment. You’re investing time into finding work, energy into getting projects off the ground, and money into the equipment that helps you do your job. For more independent filmmakers, that last one is arguably the most important — and costly.

The Best Movies Ever Filmed in Florida - and Each Location’s Impact

Advice / Tips & Tricks Friday, March 27, 2020
There are many things that Florida is known for. From its iconic beaches and weather to its amusement parks and luxurious vacation spots, the southernmost state in the US is famous across the country. The state also boasts considerable cinematic significance; it is home to Universal Studios Orlando and Walt Disney World, as well as various theme parks. Florida was incredibly alluring to actors, directors, and producers in the early 20th century, as it served as a popular prime location for feature film production. Times have not remained quite the same, of course, but plenty of blockbusters and culturally significant films have still been shot there in recent years. We’ve gathered some noteworthy examples of the best movies ever filmed in Florida for you below.

How To Write A Video Script In Less Than An Hour

Advice / Tips & Tricks Wednesday, March 25, 2020
On very rare occasions, when the stars align, the cosmic dice roll returns a maximum score, and the featured players fully synchronize with their roles, sheer improvisation can produce a watchable video. Interesting? Certainly. Useful for your video-production efforts? Not really. In almost every filming scenario, you need a script before you get anywhere.

How to Know When to Outsource Your Video Production

Advice / Tips & Tricks Monday, March 23, 2020
Let's begin by stating the obvious: marketing your business, whether it's small, medium-size or large, isn't easy. As a marketer, you not only need to create highly effective campaigns that measurably move your business forward, but also to stay on top of a continually shifting marketing landscape. And that of course means separating heft from hype—distinguishing in other words between those marketing trends that are little more than passing fads and those that are potential game changers for your company.

Ways A Freelancer Can Stay Afloat During A Pandemic

Advice / Tips & Tricks Friday, March 20, 2020
Consider pivoting with your skillset. Can you work remotely from home? What special skills do you have that could benefit your clients or local businesses? What can you do on a consultation basis? How can you help a business with live streaming, content creation for web distribution, or getting their work seen on social networks? Can you edit, create graphics, master audio, write blogs, or shoot video updates? While these jobs may not have a large budget, you can focus on volume and fast turnaround. Additionally, businesses are willing to also offer trades for your time and reduced fees.

PRG Helps Sher Keep Joker Subway Scene – Real

Director's Cut Friday, March 20, 2020
“There’s nothing like feeling the sensations of a real subway ride,” says cinematographer Lawrence Sher ASC. It was the reason he wanted to make every moment as real as possible while shooting this year’s runaway hit Joker. With a range of film styles from the broadly comedic Hangover to the recent fantasy Godzilla: King of the Monsters, Sher has employed just about every cinematic technique available today. But – he’s still a bit ‘old school real,’ believing that giving the actors something tangible to work from enriches performance and allows the creatives something solid to work off of – not to mention enhances believability – and audience engagement.

The Advantages of Hiring a Local Crew

Advice / Tips & Tricks Wednesday, March 18, 2020
Much like the growth of video conferencing instead of in-person meetings, hiring local crew for your video projects can make a lot of economic sense, even under the best circumstances. In recent weeks, the argument for hiring local crew for out-of-area video projects has become stronger than ever.