Seasoned producers get into a rhythm. Before they even set up a project, they have a decent idea of how long the project will take, how much money they’ll spend, and the team they want on the job. But make that shoot international and you’re sure to throw off even the most experienced professional. That said, hiring international crews doesn’t have to be a painful experience.
Is this not a great business to be in? Hard to believe not to long ago that the 2017 NAB was wrapping up. Officially, the National Association of Broadcasters tabbed the attendance at 103,443. Which after twenty something NAB shows sounds and feels about right. But before we get into some of the cool new products we looked at, some perspective and analysis is definitely in order.
So before we get to our illustrious winners, I think providing a little background is in order. When the ProductionHUB team set out to chose our Award of Excellence Winners it seemed like such a simple task. Slam dunk, 1, 2 3. Hour to pick the winners tops right? That would be such a resounding NO. Everyone (including me) in that room fought tooth and nail to do one thing. That one thing was to get it right. So after a lot of arguing, persuading, and flat out shouting at each other we had our list. Wasn’t easy or very pretty but when the dust settled there it was. There was so many solid products out there, and I won’t lie we all had our own favorites. But that didn’t matter. So,some four arduous hours later we were done. Best of the best. Let’s go!
As a corporate video producer, the customer testimonial video is one of the most often-requested types of video from clients. Most companies have a need for testimonial content since it adds valuable social proof to their product or service and gives them a chance to shine a spotlight on their happy customers.
After creating plenty of great customer testimonials (and, let’s be honest, a few average ones) I’ve learned a few things about what works and what doesn’t. Here are five tips to help you nail your next testimonial project.