This article 10 Tips to Getting Great Corporate Video Interviews first appeared on the Camera Crew Miami blog.
Over the years our seasoned directors,
These departments hire us for the videographer, camera crew, grip, lighting and/or makeup, but utilize internal staff to produce the interview. With that said, if you’ve been asked to step up into the director role and interview your company’s CFO or CEO on camera, here are some interview tips that can help you successfully navigate the experience.
1. Write questions ahead of time
Construct your questions ahead of time. It’s always a good idea to consider the interview flow when constructing your questions. Avoid close-ended questions that elicit yes or no answers. Instead, create questions that start with: who, what, when, where, why and how. These are open-ended questions that can create answers with more depth and a lengthier response. Examples:
-Do you like ice cream? [close ended]
-What kind of ice cream do you like and why? [open ended]
2. Create a warm atmosphere
As the videographer, grip and lighting and soundman prepare for the interview, sit down with your guest and chit-chat for a few minutes. Let them know how you’re going to conduct the interview. Many corporate leaders are experienced in video interviews, but a surprising number of less camera savvy employees are not comfortable being interviewed and would appreciate some coaching. Remind them that their answers will be edited and that their “umms” and “
3. Share tips on repeating your question in the answer
Make sure your guest knows to incorporate your question into their answer. Without the framework of your
Question: “What kind of Ice Cream do you like?”
Answer: “I like various kinds of Ice Cream. But my favorite is chocolate.”
Question: “Why do you like chocolate ice cream?”
Answer: “I like chocolate ice cream because it is creamy and sweet and so delicious.”
4. Position your guest’s eye-line
Position yourself near to or next to the videographer so that your
5. Allow the conversation to flow
Really listen to your guest’s responses and ask new questions that arise from their answers. You can get some real gems when you allow the interview to turn into a conversation that you lead. When the conversation has run its course and you are ready to move off in another direction, circle back to your original line of questioning.
6. Enlist your guest to make the interview even better
Toward the interview’s end, ask your guest if there’s anything you missed. This tactic works particularly well with seasoned professionals. They know what points they wanted to express they will provide these extra answers if your questions didn’t cover them.
7. To elicit a soundbite don’t be afraid to repeat the question
Sound bites are great but achieving them can be challenging. Allow your guest to give their full answer and then coach them into repeating their answer again with fewer words. This works particularly well with seasoned leaders and may be appreciated by employees with less on camera experience.
8. Don’t give out specific questions in advance
You’re going for a
9. Interviewer alert! Don’t make audible noises in
The last thing you’ll want to hear in the completed video is an off camera, “
10. Work closely with the videographer
When you’re in the producer’s seat
At the end of the day, good content creation builds your brand and communicates your company’s direction. These tips can help you immensely in achieving a great interview that your team will be grateful for.
About Moving Picture Crew
Moving Picture Crew is your leading South Florida production partner, here to satisfy all your video production crew needs. Whether you are looking for a Florida camera crew, a gaffer for hire, a sound mixer, or hire an entire grip and electric department. Moving Picture Rental can also provide a full grip truck rental with a driver or just a basic grip and lighting rental. All jobs big or small, Moving Picture Rental is here to service you! Proudly serving Miami, Miami Beach, Fort Lauderdale, West Palm Beach, Naples, Fort Myers and surrounding areas since 1987.