11 Ways to Make Your Videos Look More Professional

Published on in Advice / Tips & Tricks

The most engaging form of content is video.

It is a useful tool when it comes to helping potential buyers learn about a product. Customers will only buy your product or service when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.

Look no further! 

I have over 16 years of experience in video production spanning across brands you know and love, delivering money-making content and building on their existing or newly formed business initiatives.

For more detailed information watch my video here or follow the tips below: 

Number 1: Plan in advance

  • Define your audience - who they are and what they love
  • Identify your audience’s problem
  • Emphasize on the qualities of your product and/or service 

Number 2: Clearly define the goal  

  • Do you want more subscribers? 
  • Do you want somebody to buy a product or service? 
  • Do you want them to follow you? 
  • Do you want them to watch the next video? 

Number 3: Your brand message 

  • Make this simple and memorable

Number 4: Write a script

  • Start with a rough outline draft
  • Check the written version with company stakeholders, colleagues, friends, family etc.
  • Does your point come across?

Number 5: Revise the script

  • Take people’s feedback, but stick your ground

Number 6: Make a shot-list

  • The kind of shots you’ll be getting in the video
  • Make a shot-list from the script

Number 7: Have good lighting 

  • Research and learn how to light properly 
  • Experiment with lighting 
  • Check YouTube tutorials

Number 8: Use a clean backdrop

  • Clean, consistent and on-brand backdrop

Number 9: Have good audio

  • Crisp and clean audio is crucial
  • Shoot in a quiet environment 
  • Use good audio equipment 

Number 10: Avoid shaky movements 

  • Use a gimbal or tripod 

Number 11: Be comfortable on camera 

  • Project confidence while you are filming
  • Know what you are talking about 
  • Rehearse and bring your authentic self 
  • Show the world what you are about 
  • Have fun!

It is easier than ever before for businesses to create and share high-quality video content. If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.

Don’t forget video has great ROI, it builds trust, encourages social shares and the algorithm loves it. 

Feel free to follow me for more of these - I will be launching a new episode every two weeks and sharing shorts in between.

If you have any questions about production or marketing strategies please contact me at richard@newevolutionvideo.com or visit https://newevolutionvideoproduction.com/.

For all you film fanatics here's the gear we used: 

ProductionHUB ProductionHUB Logo

About the Author

Richard Tiland
Richard Tiland
As an expert in high-quality video production and President of New Evolution Video + dk3 Studios, Richard Tiland specializes in brand positioning for companies in any industry internationally. His team helps businesses of all sizes leverage the power of video to generate a positive ROI on their marketing efforts.

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