According to a recent survey, 20% of businesses want to enhance their website design in 2019, and more than half will publish visual content, namely videos.
Brands can significantly improve the quality of their videos by using storyboards. Whether you're producing in-house, renting a studio or working with a video production company, you can make the filming and editing process much simpler and more efficient through storyboarding your video content.
Storyboards allow businesses to physically plan and structure their videos before actual production, which creates 3 main benefits:
- Improves organization
- Cuts Production Cost
- Test Your Concept
Consider these benefits when determining whether your company should use storyboards for producing videos.
1. Storyboards Improve Organization
Storyboards help your team visualize video concepts and organize tasks to support those ideas.
Specifically, they offer several benefits including:
- Establishing how to frame scenes
- Determining physical locations of actors and objects (blocking)
- Planning motion, choosing camera angles and movement
- Considering editing possibilities, such as the length of various scenes.
Storyboards also help you map out the script with images to ensure that your story flows logically.
2. Storyboards Cut Production Costs
Planning your business videos with storyboards helps your team avoid reshoots and rewrites, which saves time and money.
The amount of time you spend planning video sequences through storyboarding is an excellent investment that provides returns in a smooth production experience and avoids and costly revisions during filming.
3. Storyboards Help Test Your Concept
Storyboards fill the gap between a written script and video images, allowing you to test your concept on paper before moving into the production stages.
It’s essential that your pre-production efforts include documenting how your script will merge with visuals.
Catching errors before you begin filming gives you more time to rewrite the script if needed, which contributes to the quality and effectiveness of your message.
Tips for Using Storyboards
Review and consider these suggestions to improve the effectiveness of your storyboarding.
Build a Narrative Structure
Structure your storyboard to create a narrative that will help engage audiences.
A narrative structure always includes:
- Call to action (CTA)
Experiment with using real customers to demonstrate narrative with your company.
For example, Gillette’s “First Shave” commercial tells the story of a man teaching his transgender son how to shave for the first time.
Despite the potentially controversial topic, the video was well-received by the press and on social media.
The narrative of this commercial directly follows the opener (the setting and circumstance) – problem (son doesn’t know how to shave) – solution (father teaches son) – CTA (Gillette logo) model.
Using a real customer to tell a story that creates an emotional connection with audiences connect to their own “first-shave” and, broadly, a father’s love for his child.
By outlining this sort of narrative on a storyboard, your company can put it into action.
Strive for Authenticity
Using a storyboard creates an organized and clean outline for your video.
Visually illustrated your message to viewers in an authentic tone, however, can be a challenge for businesses.
Use caution when planning so your video doesn’t come across as overproduced or unnatural.
Today’s content consumers place high value on authenticity. So, while storyboard planning is essential to quality video production, you should also seek out ways to ensure that your final product has an organic feel.
Use Storyboards to Create Cost Efficient, High-Quality Brand Videos
Storyboarding your business videos can help organize your creative ideas, cut production expenses, and test the validity of your concept. Use storyboards to create high-quality, authentic videos that compel and engage viewers.
Main image Source: Crazyegg