3 Reasons Your Content Is Failing to Bring in Customers

Published on in Advice / Tips & Tricks

High-quality content is important for a variety of reasons. A key factor in successfully building an audience and increasing revenue, virtually all businesses today rely on content creation to fuel growth and consumer engagement. If you find yourself in a situation where perhaps customer conversations have plateaued, or are struggling to make sales, you might want to evaluate your content strategy. 

Here are some of the main reasons your content strategy is failing to bring in customers.

You’re failing to go beyond the surface
As most businesses today have an online presence to keep up with the demands of the growing digital economy, the competition can be fierce. With technology making it easier than ever for entrepreneurs and small businesses to compete with more established companies, consumers have more to choose from and their expectations have changed over the last decade. If your content is failing to go beyond surface-level information about your business, it’s very likely this is hurting your ability to build a solid consumer base.

Here are a few steps that will help you create more personalized content:

      ● Invest in data analysis to help you discover what trends are taking off in your industry that will inspire new topics for your content plan that are interesting and engaging
      ● Data analysis can help you understand what your target market’s specific needs and thus generate content that speaks to those needs
      ● In the spirit of personalization, don’t just let your consumer know how you operate, but who you are and why you do what you do, which helps build trust and understanding.

Content, for many businesses, gives them the competitive edge that they need to stand out and excel. Yet, if your content fails to go beyond surface level information, it’s unlikely that consumers will remember you. Be sure to add unique information that will stick in a potential customer’s mind, and hopefully encourage them to come back.

You’re not listening to your customers
Much like personalization, customers value being listened to. Allowing your consumers to reach out to you via feedback platforms is an effective way to learn more about consumer needs, but it’s also wise to take initiative and reach out to your customers through content. That means writing original content or posting third-party content that prompts a conversation with your audience. This will show your readers that you are available and willing to engage and that their feedback is valuable to you. In addition to keeping open communication platforms, be sure that you invest in data analysis to understand your target demographic’s needs. Understanding what they want and need from you will help you create more personalized content that speaks to your audience directly.

Your posts are inconsistent
Consistency is essential if you are going to make an impression on social media. Set aside a part of your budget to invest in your social media strategy, in addition to setting up a plan right away. Not just effective in helping you plan and organize which content you are going to post for the day, a social media strategy can also help your content improve in the following ways:

     ● A social media strategy helps you identify your “brand voice," which will be a staple in how you communicate with your audience
     ● A social media planner will help you plan ahead of time, allowing you plan content that is based on upcoming holidays, or events that can help boost reader engagement
     ● A planner also allows you to place your posts ahead of time, ideally at the same time of day each day, which will keep your content flow smooth and user-friendly

While each social media plan is unique, it’s important for all businesses to find a way to organize and enhance their audience engagement.

There are a variety of reasons your content plan might not be generating the amount of interest you would like. Luckily, no matter what industry you’re in, being aware of what you are doing wrong and investing time and resources in your content plan and audience will certainly help you improve.

About the Writer

Josh Althauser is an entrepreneur with a background in design and M&A. He's also a developer, open source advocate and designer. You may connect with him on Twitter.

ProductionHUB ProductionHUB Logo

Related Blog Posts
Five Filmmaking Tips from Orson Welles
Five Filmmaking Tips from Orson Welles
Did you know that Orson Welles – who, with his 1941 iconoclastic masterpiece Citizen Kane changed how films are made and watched forever – was primarily interested in theatre? This Founding Father was a no-nonsense visionary and polyhistor talented in every aspect of his discipline, one in which he was fully self-taught. He inspired all your favourites from Spielberg to Scorsese, from Bergman to Paul Thomas Anderson – and through these tips you too can learn some of his tricks.
Published on Monday, August 13, 2018
You May Want to Consider Going to Film School
You May Want to Consider Going to Film School
If you’re interested in jumping into the film industry, you might be wondering how to go about getting the skills necessary to succeed. Lots of people in the industry are self-taught, or were lucky enough to be mentored by a professional. If you’re not sure you’d like to go the self-teaching route, then you might want to think about going to film school. Yes, it can be expensive, but a degree in film is more versatile than you might think. Here’s why going to film school can be a great investment.
Published on Friday, August 10, 2018
The Secret to Creating a High-Quality Film without the High Price Tag
The Secret to Creating a High-Quality Film without the High Price Tag
Whether you’re a filmmaker with a blockbuster budget or you’re more on the indie side, all production teams want to save money. One way to seriously cut down costs — and save time — is by using stock media for certain shots that might otherwise break the bank or be too time-consuming to shoot yourself.
Published on Wednesday, August 8, 2018


There are no comments on this blog post.

You must be logged in to leave a comment.