4K is here – what do we do with it?

4k IS going to happen…but, with an asterisk.*

Published on in Miscellaneous

by Katrina Diamond

4K is here – what do we do with it? ANC Sports' Chief Technology Officer Mark Stross will join Newtek's Chief Technology Officer Dr. Andrew Cross to explore how to maximize the adoption of 4K. In 2013, ANC integrated a control system to drive a video display featuring physical pixels of 1080p x 3840p at the Seattle Mariners, including dissolving content to effectively playback two HD streams at once. Meanwhile, Newtek's broadcast equipment is found in HD control rooms around the world. They will tackle the most pressing issues in both signage and broadcast control rooms such as how to successfully drive larger, higher definition displays, as well as the challenges of outputting content featuring such large file sizes. Topics such as when to scale content, delivery speed and distribution will receive an open floor discussion as the industry comes together to take greater than HD displays to the next level.


Dr. Andrew Cross , Chief Technology Officer 
NewTek, Inc 
BEC Session Chair

Mark Stross , Chief Technology Officer 
ANC Sports Enterprises 
Presenter

4K-delivery to customers?
- Over the air (before last year, more was still being created for sd vs. hd). Crazy to think in next few years we’ll all have 4k. 
- Over a wire – most likely. Given where tech is at, most likely an Internet wire. 
-On disk (does seem to be move now on blu-ray 4k). Physical piece of media and get 4k that way. Movies can but sports and live events can’t. People are still buying dvds far more than blu-rays. Large enough audience think the dvd quality for value is good enough. 

How much data? 
(Quality vs. Bandwidth – how long to put up?)
Most people truly in the know believe 15 mbit/s won’t look that much better than the other formats.
-Average network speed somewhere between sd and low end of hd
-Netflix would describe as hd –north American just crossed line to 720p30 on average. 
-About 2 years ago we passed average bandwidth to HD. How many years if extrapolated will it take to deliver enough data over pipe to get them to 4k?
-Increasing badwidth means new cabling, digging with shovels.



Today or Tomorrow?

-Likely “high-end” for the foreseeable future. But watch out for FIOS and google fiber. If enough traction, could cause that curve to expand. Watch that as indicator for the trend to get 4k in the home. 
-Off-line or partially off-line
-Sports production and premium paid content (30p is not ideal for sports!)
-Disk delivery is good for movie (standards, desirability) 

Stoss said he believed 4k will be coupled with immersive audio. But, it’s not for everyone. 
If 1/3 would use higher data plan, no ISP could provide it. The reason more pricy is, trying to hone people back. Netflix got throttled because providers couldn’t provide the data. How much bandwidth do we actually have in the U.S.? The UK future solutions will force us to deal with it. In Asia, they’ve put in the pipes to throttle up. Most of the ISPS like ATT&T always throttle back connections because they don’t have backbone to support it.



From audience: 4k is going to arrive when we have driverless cars. TVs in place…I think 10 years is pretty excessive.
TVs aren’t the problem, cameras aren’t the problem. It’s going to take a long time. 3 years = not gonna happen. People who buy these TVs will have to buy a higher connection, some will do that. For all this to really take off, it has to be more than a 10% audience. 


HD took us a lot longer than we thought in hindsight. Still right now, most people still don’t get true HD. 

ProductionHUB ProductionHUB Logo

Related Blog Posts
The Importance of Music on Film & Emotion
The Importance of Music on Film & Emotion
If you took a second to close your eyes and think about Star Wars, what comes to mind? What are you hearing? Laser blasters, light sabers, possibly a dramatic score by John Williams? For the major films in pop culture, music plays a major role in developing the themes and tone of the production.
Published on Friday, January 15, 2021
2020: THE YEAR IN REVIEW FROM WHERE I SIT
2020: THE YEAR IN REVIEW FROM WHERE I SIT
As I sit down and begin to contemplate 2020, I wondered out loud what were some of the better take aways from 2020? Where should I start? The first thought that came to mind was, what did we learn from 2020? Did we as an industry or as individuals learn anything? I think the quick and easy answer is that we were all pretty much “scrooged” in some fashion. From a personal and professional standpoint it's fair to say that most—if not all of us—lost something or someone in 2020. If we wanted to, we could easily sink into some of the gloom and doom of 2020, but hey, that just isn’t my style. With those thoughts in mind, let’s take a look at the whole of 2020 and see what we can make of it.
Published on Monday, December 14, 2020
Extreme Weather Productions: Taking It to the Limit
Extreme Weather Productions: Taking It to the Limit
There is no doubt in my mind that if you are living and working in the production space long enough, sooner or later you will come face to face with some extremely nasty weather and be able to tell your very own bad ass, bad weather production story. In the moment, the weather will make you wonder what the hell did I sign up for? It’s like every time I watch an episode of the long running reality show Deadliest Catch, I'm thinking—would I sign up for that? Would YOU sign up for that? I think my jury is still way out there, just trying to stay warm and not get wicked seasick.
Published on Monday, November 30, 2020

Comments

There are no comments on this blog post.

You must be logged in to leave a comment.