7 Ways to Incorporate Videos in Your Social Media Marketing Strategy

Published on in Advice / Tips & Tricks

In today’s world, social media is constantly exploding with new posts and updates. Facebook alone has 1.13 billion active users each day! While the goal of social media marketing is to stand out from the crowd, that is far easier said than done. In many cases, professionals will recommend images to boost your social engagement, but have you tried using videos?

With new video technology like 360 video and VR becoming more popular, people are engaging far more with this type of content than ever before. Today I’ll show you seven ways you can start implementing videos into your social media for a massive boost in your marketing effectiveness.

7 Ways to Stay Ahead on Social Media With Video Content

As video producers and creators, we live in exciting times where our content can be visible just about anywhere on the web. It’s about time we started taking advantage of all the tools we have at our disposal, especially in the realm of social media marketing.

Matt Banner over at OnBlastBlog has a great take on this: :

“When it comes to engaging content on social media, Images are human, but video content is divine.”

I couldn’t agree more. Here are seven ways to do just that once you’ve finished starting a blog and you’re ready to let it loose into the wild. 

1. Create a Featured Video on Your Facebook Page

Once you’ve started uploading videos to your Facebook page, you can designate one as your featured video with these quick steps:

● Click videos on the left side of your page
● Select add featured video
● Choose the video you want to use and click add featured video

Remember that this function will only work once you’ve added videos to your page to begin with. This video will be among the first things people see when they visit your page, so choose something that properly represents you or your company.

If your video is meant to be explanatory, consider using a tool like GoAnimate to create an animated clip that you can use as your featured video.

2. Create Video Posts

One of the biggest concerns on Facebook right now is the total decimation of organic reach. This is led marketers to declare that only paid advertising on the platform is going to perform, but that’s not always the case.

In fact, according to a Socialbakers study, video posts on Facebook have a higher organic reach than any other type of content!

Take a look: 

That’s huge in today’s world of social media marketing. Try skipping out on text or photo posts and instead use videos to give your reach this awesome boost.

3. Enhance Your YouTube Efforts With a Channel Trailer

A channel trailer is very similar to an elevator pitch in the sense that you can use it to immediately grab a visitor’s attention on YouTube. It needs to be short and it should describe your channel’s purpose while also asking them to subscribe.

When you’re logged into your YouTube account, you’ll find the option to add a channel trailer in your dashboard. Just like the Facebook featured videos, you’ll need to have content uploaded before this option becomes available to you.

4. Create a YouTube Channel of Curated Content

If you’re not in a position to be making your own videos currently, you can still take advantage of the tools YouTube has to offer by creating a curated content channel. People will find value in playlists and relevant content that has be culled and organized into a single channel.

By combining the best relevant content you find from other users and organizing it into one place, you can start building a resource for your fans and gain subscribers while you prepare to launch your own content.

5. Start Utilizing Facebook Live

Facebook Live launched in April of 2016 and since then it has been skyrocketing in popularity. While it’s still relatively new in the grand scheme of things, this tool represents a huge opportunity and numerous benefits for your social media marketing strategy.

Originally, the tool was only useable on mobile devices, but recently the tool has been expanded to more devices, thus allowing you to create polished and engaging live content directly on your page.

With tools to tweak who can see your video, and Facebook offering boosts to live videos in user’s feeds, this type of content has a much higher chance of reaching the right people in your audience because of its current popularity and unique targeting tools.

6. Grow Your Audience With Vine and Instagram

Both Vine and Instagram are social media platforms that support small video clips. Vine itself is structured around six second clips, while Instagram is up to fifteen seconds. While these short clips may seem constraining, they offer a lot of potential for quick and informative videos.

For example, if you want to give your viewers a look at your company from behind the scenes, a short vine or video on Instagram can offer them this brief glimpse into your brand.

7. Embed Your Videos Into Blog Posts

The beauty of video content is that it’s a two-way street. Much in the same way you post videos on social media, you can also take those same videos and embed them into your posts. This continues to benefit your marketing efforts by offering another avenue for viewers to like and share your videos.

It also enhances your content on the blog with unique video supplements. All of this combines to create double the exposure for a single piece of content, and added value for your readers.

Final Thoughts

Video content is the most popular form of content on social media, and that’s not going to change anytime soon. By using these unique approaches to your social media marketing, you can make your videos stand out from the rest and use them to maximum effect.

How do you utilize videos on social media? Let us know in the comments!

About the Writer 

Garret Henry, Freelance Writer 

Garret is a freelance writer, born and raised in the great state of Pennsylvania. He is passionate about all things marketing and SEO. You can find him on Twitter: @garrethenryllc1

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