Audio Network is now releasing multiple new albums by a range of artists and composers on Spotify, Apple Music and iTunes every month. This provides a seamless way to discover their tracks where people connect with music most.
Head of A&R at Audio Network, Jay Greenwood gives an exclusive look at the idea behind these new commercial releases.
When and why did Audio Network decide to start releasing their music commercially?
We first began to release our artists' music commercially a few years back. We wanted to connect music fans with our artists when they discovered their music in a film, trailer, tv show and give them a destination to stream and download it. Originally this was done in a very ad hoc way, but it laid the foundations for the commercial music strategy we have now.
What kinds of artists and genres are being released first?
What we release in the commercial space mirrors what we have in our catalog – we want to be able to demonstrate the breadth of artists, composers and producers we work with. That could be anything from orchestral/classical music through to the latest dance/electronic or indie artists.
For example, last month we released incredible new music from up and coming artist Nemi and Australian indie band Tenderfoot, and this month we’re putting out a fantastic classical Christmas album by the hugely respected composer Patrick Hawes.
How often should we expect to see new Audio Network music going out commercially?
We currently release four albums/EPs a month on Spotify, Apple Music and iTunes plus any music in response to it going viral or increased fan demand due to a track being featured in a film, TV Ad or on social media, for instance.
Why is it important to get Audio Network music on commercial platforms such as iTunes and Spotify?
There are a number of reasons. The line between what was thought of as media/production music and commercial music has disappeared. Our clients are music fans like any other and discover and engage in music on DSPs, blogs and through social media. We need to be in these spaces too. When our music is used in a sync and there’s a demand from music fans wanting to connect with it, then we need to provide them with a destination to do so.
We’ve seen our artists pick up millions of streams on Spotify because their music is used in high profile sync. This, in turn, has led to those tracks appearing on playlists, blogs, social media etc., creating fantastic stories which can fuel client marketing and engagement, which further drives sync usage and so on.
The growth of AI and speakers in homes and cars will also lead to massive opportunities for our artists and music in this space, and we want to already be in play when this mass market truly explodes.
What is the significance of giving Audio Network artists this sort of commercial exposure? What does this mean for them?
For the artists and artist managers we work with, it’s providing an exciting new way of getting their music to market, one which is driven by impactful exposure through synch.
For an artist in 2017, the music industry is about having multiple creative outlets and creating multiple revenue streams. They recognize that being able to collaborate with a forward-thinking music company like ours is an important part of their overall business.
We’re not only able to fund the recording of their music and release it into our catalog, but we’re also able to build compelling commercial artist campaigns, working with third-party PR, promotors and pluggers (alongside our in-house marketing teams) to connect with music fans and clients alike.
What are you most excited to see from Audio Network commercial releases moving forward?
We have some big plans for the future. We’re currently growing our distribution base which will mean we can offer our artists an even better label service, support and route to a global market.
We have a number of incredible commercial releases in the pipeline from both new and established UK, Australia and US-based artists and the commercial launch of our Classical Collection — all things we’re very excited about for 2018!
Listen to more of our commercial releases.