Today, video marketing is the dominant form of marketing, and if you're not making videos, you'll be left in the dust. Brands are catching up, and videos are now their primary form of marketing.
Video is in high demand because it allows you to connect with your customers on a deeper level. It differs from a text in that your audience can see your demeanor, tone of voice, and surroundings. It establishes an intimate connection with them, which fosters trust and makes them like you.
Taking into consideration all these advantages that video marketing brings to your business, it is vital to understand how to use it in your favor. Below, we have listed five easy ways you can turn video marketing into success.
Determine Your Target Audience
When it comes to video marketing, it is not only about making videos; it is also about reaching the right people — your ideal people. Yes, everyone wants to make a viral video, but will it convert viewers?
This is why a target audience is essential. After identifying your target audience, you can now focus on the people who require what you offer.
But, how do you identify your video marketing target audience? You can discover your target audience by following these steps:
- Discover their demographics (gender, age, location, language, income bracket, education)
- What are you hoping to accomplish with the video? Is it for brand awareness, sales, lead nurturing, or lead generation?
- What channels would they watch their videos on?
Every business strives for a positive return on investment (ROI), but no business will achieve this unless the right people come to them. So, identifying your target audience and going after them makes the process easier.
Choose the Correct Channels
Many marketing channels now allow you to publish video content. But that doesn't mean you should post videos on all of them. Only post videos on the appropriate channels.
The right channels are marketing platforms where your target audience spends time online and wants to watch videos.
The following channels are ideal for video content:
- Email Social Media PPC
- Search Engines
- Landing Pages
Each month, web users spend over 3.25 billion hours watching videos on YouTube. In addition, Facebook receives 8 billion average daily video views and 100 million hours of video viewing per day.
However, web users watch videos on other social media platforms such as Instagram, Snapchat, Twitter, and LinkedIn. Finally, make sure you include videos in your blog posts. Blog readers prefer videos to texts because they are easier to consume.
Optimize Your Video Content
The reason for optimizing your videos is that each platform has its own set of rules. To scale on these platforms, you must first understand and follow the rules.
For social media, it's best to keep things brief (TikTok, Facebook, Twitter, and Instagram). Then, for YouTube, you can make it longer and more targeted.
The following are some tips you can use to improve the SEO of your videos.
- Conduct keyword research.
- Keep your titles short.
- Include links on your website.
- Include tags for each keyword.
- Make your videos mobile-friendly.
Many small and big businesses that aren’t familiar with SEO usually outsource video content to an SEO service provider. SEO experts are knowledgeable in choosing the right keywords to boost SERP ranking, creating titles that look appealing to viewers and are SEO-friendly, and making other changes to increase the number of viewers.
Outsource Your Video Production to Professionals
A very frequently asked question for many businesses is whether they should use their staff or outsource when it comes to video production.
Many businesses lack the funds to purchase filming equipment and hire an in-house video production team. That’s why hiring a video marketing agency to do the work for you is the only logical next step.
By outsourcing your work to companies that have the right equipment, you get access to the best talent, save yourself from equipment costs, and you can scale quickly.
Tell The Story Of Your Brand
It's pointless to create video content if you don't tell your story. You should not be afraid to express yourself through video content.
Storytelling takes the connection you and your audience have to another level. It's similar to spending time in real life with your audience and sharing your experiences with them. But what specific stories can you tell?
There are numerous ways to tell a story. Here are some ideas for you to share:
- An inspiring message that evokes positive emotions in them
- Success stories from customers
- A firsthand account
- Show the process behind the scenes.
- A current occurrence
- A factual account based on data, etc.
Effective video production requires a well-crafted message and engaging visuals, and one way to elevate the visual aspect is through logo animation, making logo design and video production two interconnected components of successful branding.
Creating an effective video marketing strategy is not easy. It requires thorough research and current knowledge of the digital landscape. Regardless of the challenges, implementing a comprehensive strategy early on is the best way to maximize return on marketing investment while leveraging the power of video to achieve company objectives.