Events Industry: How it is Facilitating Film Production?

Published on in Advice / Tips & Tricks

Production coordinators and filmmakers know better than anyone that the activities that take place behind the scenes are every bit as important as getting things right in front of the camera. To ensure that film production goes at an uninterrupted pace, it is essential that production coordinators are provided with all the space and amenities that are required for a successful filmmaking experience. However, the role of events in the film industry is not limited during production but plays a definitive role during post-production activities as well. The global box office revenues are expected to achieve nearly 50 billion USD by 2020, and the events industry is already helping filmmakers to attain these numbers.

Promotion

Hollywood spends billions of dollars on promoting and marketing films. However, after some time, the audience gets used to seeing the same conventional movie trailers and posters. To garner audience attention, production studios are now thinking outside the box, and technology and events have made this task easier. Interactive events have now become the new methods that filmmakers adopt to get their movies noticed.

Warner Brothers, for instance, took film promotion to the next level for The Nun, their latest movie in The Conjuring series. To build up suspense and anticipation among the audiences, Warner Brothers invited many social media influencers from across the globe into an event that would give them a real-life experience of being in the plot of the movie, complete with sets and visual effects. This form of “Experiential Marketing” provides the audience with an opportunity to immerse themselves in the film before it gets released, thus guaranteeing increased audience attention at the box office.

Wider Reach

Film festivals offer a vital connection in the global film culture. They provide a meeting place for filmmakers and for people who are interested in film production, a variety of genres, and the different approaches to the world of cinema. In this regard, film screenings and film festivals provide filmmakers with a platform to introduce their work and discuss topics showcased in the film and the entire filmmaking process. While most film festivals follow the traditional sequence of film selection, dinners, cast presentation, press conferences, and award ceremonies, the events industry is now going a step further.

It is now reinventing film festivals to an extent where they cease to be one-dimensional and turn into mass events that not only serve the stakeholders and clientele but offer a far more effective way of connecting with the audience. Film festivals now provide attendees with exquisite decor, drinks, and a variety of interactive goodies. These events thus serve to connect with people outside their immediate reach, and thus garner a lot more audience attention as opposed to traditional festivals. For instance, the 2017 Cannes International Film Festival created an out-of-the-world experience with its Italian interior design, Zumer backpack goodies, and elegant wine bars. By creating a premium experience for its attendees, Cannes provides filmmakers with an elite audience that not only gives expert critique to their films but also promote dialogues between different players involved in the filmmaking process.

One-to-one Engagement

Film screenings provide filmmakers with the perfect launchpad to showcase their movie to the general audience. Screening events of today are not just limited to a select few, but are available for participation to the general public, thus promising a far broader reach. These events are peppered with many engagement activities preceding the actual screening, like competitions and sweepstakes. Movie screenings are not just limited to conventional theatre houses but are now expanding into other creative avenues to provide audiences with surreal viewing experiences. For instance, UK is home to many outdoor and rooftop viewing cinemas that filmmakers use to provide the viewers with a unique filming experience.

Film screenings provide filmmakers with an opportunity to interact with their audience on a one-on-one basis, while also providing them with an up-close experience that gives them a sense of familiarity with the story.

When it comes to film promotion and marketing, mere trailers and banner ads have become a cultural passe. Filmmakers and production houses are now continually coming up with new and innovative techniques of engaging their audiences to ensure more activity in the box office. In this regard, the events industry enables production houses and filmmakers to interact with the audience on an individual level.

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