IBC in Amsterdam, the biggest Media and Entertainment trade fair in Europe, will be a big event again this year with lots of high-end tech stuff, world exclusives, fascinating speeches and discussions about newest media trends – a MUST, when working professionally with TV, radio or new media.
The IBC combines technical exhibition with symposium. From September 10th to 15th, all around content creation, content management and content delivery, new media formats, the latest broadcast and TV techniques, high-end equipment, production software and management software will be on display in the RAI Congress center. This year 1,700 exhibitors from more than 170 countries will showcase their wares. Over 70,000 visitors are expected to attend.
C-Suite TV managers, professional filmmakers, software specialists and visitors use the conference for exchanging knowledge about latest broadcasting-trends, business ideas and technology solutions. Trending topics this year are trends in digital cinema and mobile TV, Workflow-Management-Software, production in the cloud as well as opportunity and challenges of Ultra-HD and 4K-Videos.
Digital Media, Workflow Solutions, Cloud and 8K
Media asset archives, broadcasters media centers or platforms like Netflix – there is a rush on digital cinema and mobile TV. Broadcaster programs are no longer bound to the desktop. Modern smartphone hardware and software enables them to stream content as well as every PC or Mac. And broadcasters need to react and seize this opportunity. So too do 24i Media who develop TV apps for any screen or Quantel who enable transition to IP and 4K infrastructures as well as virtualized delivery.
Also virtual reality will be discussed by visual effects experts. Virtual reality is not only for gamers. The fever is high, but where will it lead and how could this be used for much more immersive consumer experiences? Interactive 3D audio for VR is ready in the labs and discussions will start at IBC soon.
For the Media Industry generally and broadcasters specifically, a high performance workflow management system combined with scheduling and asset management is becoming more and more necessary. These systems must also fulfil the requirements of cloud production and high speed data transfer around the world. So do CEITON’s web-based workflow & scheduling system or Woody’s processing software. CEITON’s new all-encompassing BPM is already used by ARD, Red Bull Media House, A&E or GDMX. The needs of the industry tend evermore towards overall solutions which connect all systems on one platform. The megatrend toward IP-based infrastructure and software tools are virtualized networks. These solutions will replace blackbox hardware soon.
Supporting working in the cloud is the big goal for this year. Moreso than last year the technology is supported by an increasing number software solutions and teething problems are generally fixed. The internet of things wears on and the consumers now demand access to content everywhere and demand to pay only for the content they want to watch. Is this new business model a threat or a blessing for the market sector? IBC forum discussions will investigate.
High-end cinema or TV is nothing without perfect resolution. UHD and 4K are the topics of the year. Companies like Cinedeck, JVC and UHD Alliance solve the industry’s needs with high-end technology cameras, transmitters and seamless end-to-end-reception. Besides UHD and 4K the HDR (High Dynamic Range) is discussed as novelty in quality. 8K is knocking on the door and shown at IBC this year. A number of techniques and technologies have now aligned to enable this. Showcasing cutting-edge VFX, Dolby Atmos audio and wider-colour finishing, you can watch Blockbusters like “Fantastic Four” or “Inside Out” at IBC’s Big Screen.
This year more than ever the IBC is at the cutting edge of technology and debate impacting the media and entertainment industry right now. Don’t hesitate to use the IBC Touch & Connect technology to connect to interesting exhibitors you’d like to visit.
Events and Highlights at IBC 2015
IBC 2015 shows the technology of the future. In 14 halls and in the exterior area developers show off the latest technology:
Halls 1 to 5 and 14 deal with content delivery, new formats and broadcast hardware.
In Halls 6 to 10 you can find everything to do with deal with content creation and design.
Halls 8, 9 and 11 to 13 focus on production and broadcast delivery management.
Also in 2015 there are some highlights and events to explore at IBC 2015 in Amsterdam:
- At IBC Content Everywhere in Hall 3 and the Hub Theatre in Hall 14, the fair provides a discussion forum for debates about the step into the connected future, electronic media connected to each other as well as the variety of challenges and technical or creative opportunities these innovations will bring to us. Also the consumption of internet videos and digital media in general increased, especially via smartphone. This makes established broadcasters insecure.
- The IBC Hackfest in Hall 5 takes place for the first time this year. It is intended to be a creative playground for all developers, programmers, UX- and UI-specialists and data researchers.
- Flying Platforms, a quadcopter and more you can admire in the IBC Drone Zone, will be shown in a very large flying cage in Congress Square in the centre of the RAI. In Future Zone next to Hall 8 you can see new technologies and prototypes outside the lab for the first time.
- With IBC Rising Stars Programme every year start-ups and newcomers get help to get a foot in the door. Also two of the brightest lights of new generation content creators from YouTube will be there.
- Like every year, the IBC Innovation Award for content creation will be awarded in a big ceremony. At a conference on September 12th the nominees will be introduced and on Sunday the best of them will get their award.
In addition to the exhibition, of course it is worthwhile to experience Amsterdam with its unique liberal flair. As well as the well-known sights, such as the Royal Palace, the historical downtown, the Vondelpark, the Oude Kerk, the city canals, the Tropenmuseum, the Albert Cuyp market and countless museums and art exhibitions, the metropolis also delights visitors with three beaches in direct proximity to the city: Zuid, Ijburg and West. The city can be easily discovered with a relaxing canal tour, or explore it the traditional Dutch way using a rented bicycle.
(Picture of Amsterdam Keizersgracht By Massimo Catarinella via Wikimedia Commons)