Getting Sponsorship for a Film Project

Published on in Advice / Tips & Tricks

Finding the rights sponsors for your film project is not just about getting funding and support, it’s also about building a functional, trusting relationship with a potential investor. It may not even come in the form of monetary funding – company investments in a project can be through other resources at their disposal, such as products or services. Whatever they offer, getting sponsorship for your project is vital in getting production off the ground. Here are some of the best methods for finding sponsorship for your film project:

Quid Pro Quo

This is essentially finding something to offer potential investors in return for their sponsorship. The company you are approaching has to believe that the deal will benefit them in some way, such as promoting their products or services (i.e. product placement) or increasing their revenue by offering a profit.

Build a Platform

Cultivating a strong online presence through social media, your own website, and a dedicated fan base/following is only half the battle in building a platform for your project. You will also have to participate is some good old-fashioned real-world networking for a more expansive reach. 

Quality Content

It is possible to gain sponsorship solely on merit and production quality – producing unique, original content that has a clear market audience can convince potential investors that your project is worth it. This comes down to an effective pitch…


Knowing how to present your project in a way that will appeal to the audience you are trying to entice is essential in finding the right sponsors. Think about what value your project specifically offers them by designing the perfect pitch. This means designing an effective way of framing your proposal through some kind of preview of content.


Having even just one small sponsorship under your belt is attractive to other potential investors, as it demonstrates the value and potential benefits of your project to their business. This can create a snowball effect as you can gain more and more investors as your project progresses. This is also sometimes known as ‘avalanching’, as “each investor acts as a signifier to other potential investors that your project is worth expending the resources to support, without you having to do much work in pitching and promoting,” says George Watt, a financial blogger at and

Use Connections

Use your connections wisely – you may not have a huge following, but perhaps you have connections with people that do! Call on them for favors if the relationship allows for it, as real-world networking and selling relies on interpersonal interactions for individuals to be attracted to your offer in person.


Crowd-funding is an increasingly popular method for gaining funding and simultaneously generating a following, and can be used at any time before and during production. It essentially comes down to the aforementioned quid pro quo concept by offering rewards and incentives to investors. As Theresa Morse, a startup writer at and, reminds us, “Finding corporate investors for an independent film project is difficult, but generating a collaborative investment from individuals is much more feasible, thanks to online crowd-funding platforms like GoFundMe and KickStarter.”

With the ever-expanding reach of the internet and the varied services it provides, opportunities for sourcing sponsorship are more widely accessible than ever. Still, traditional techniques utilizing real-world networking connections and effective pitching methods are still just as valuable as ever. In short, finding the right sponsors for your upcoming film project comes down to using a combination of these techniques and knowing who to use them on. These techniques are some of the most effective and trustworthy ways to get sponsorship and expand your reach and exposure.

Ashley Halsey is a professional writer for and who has been involved in countless projects across the country. Ashley is a mother of two and, in her free time, she enjoys traveling, reading, and attending business training courses.

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