Content marketing is one of the most effective digital marketing techniques in attracting target audiences to a business. Content creates awareness about a business and its products, invoking their interest in the business. Moreover, it provides a cost-effective way to build trust, provide value and nurture audiences, which leads to quality leads and ultimately increased sales. Content can be in many forms such as blog posts, ebooks, white papers, and more. However, your content marketing strategy would be incomplete without video content. In this article, we define what video content is and why it should be a part of content marketing. We also give you valuable tips to take video content marketing to the next level.
What is video content marketing?
This is ideally creating video content for marketing purposes. It involves producing various types of videos that feature relevant information about the business and products. These videos are then shared with the target audience with the goal to engage, educate and attract more people to the business.
Why is it important?
Businesses around the world have embraced video content marketing for the benefits that they bring. Here is why video content is so important for your business.
People love videos for their engaging visuals. Presented with video or text, most people choose to watch a video rather than read long blocks of text. Using engaging content in videos has the power to form an emotional connection with the brand. This encourages more people to share and comment on the videos, increasing brand awareness. Additionally, the emotions evoked are likely to motivate viewers to take action.
Video content can be a great way to increase traffic to your website. When your video content receives more shares, the more inbound links you get to your site. And, more inbound links show that your site is credible and authoritative, which helps it rank higher.
In addition, Google is including YouTube videos in search results for many search queries. If you include popular search terms in your video’s title, description, and transcript, your videos have a high chance of appearing at the top of search results.
Increased sales and conversions
The modern consumer seeks to understand a product before making the decision to buy. Videos provide a great tool to explain your products to your target audience. The fact that most people are visual beings, video grabs their attention easily. In addition, videos are more memorable. Most people will retain and recall video content much better than written content. This increased user understanding of your products or service is highly likely to lead to more sales.
Tips for creating video content
For your video content marketing to be successful, it is important to know how to create and package your video. Read below for a few tips that can help you improve your video content strategy:
1. Be consistent
Once you have attracted people to your business, they will expect you to give them more videos regularly. That is why it is important to have a posting schedule. Most importantly, be consistent with your calendar. Besides keeping your viewers engaged with your business, posting helpful videos regularly increases brand authority.
2. Consider different types of video content
Different types of video resonate differently for different people. Creating different types of video content helps you serve the different preferences of your target audience. You can consider telling a story, doing how-to videos and tutorials, or giving customer testimonials among others. The best way to know which content to include is to know your audience. Next, ask yourself what you want the videos to achieve.
If it proves daunting, consider asking for expert help. You can hire a video production company to help you decide which content is good for your videos. In addition, the best video production companies can also provide expert advice on techniques that can help you create interesting videos that attract and retain customers.
3. Share on different platforms
Diversifying the platforms where you share your videos multiplies the number of people who see your content. Consider different platforms besides your website such as YouTube, Facebook, Twitter, and the like. However, keep in mind the length and the content of the video when deciding on which platform to post. For instance, a short video with entertaining content is more suitable for Tik Tok.
4. Don’t forget SEO
You want your videos to appear when people search for terms related to your industry. This can be done by optimizing your videos with SEO. Include keywords in video titles and descriptions. You can also include links that lead people to your website. For instance, you can add a link with a call to action tied to an incentive.
Content marketing, more so, video content marketing has become an integral part of marketing around the world. If you haven’t already embraced it, it is clear that you are setting your business up for failure. Now that you know how important it is and has the tips to succeed, don’t let your business be left behind.
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