How to use Instagram on Live Event Set

Published on in Advice / Tips & Tricks

Being on the set of a live production event gives you lots of opportunities to show off some amazing visual imagery with both clients and friends alike. How do you do this? Social media, of course. And more specifically, Instagram. However, before you start getting snap happy, check out a few professional guidelines to maximize your social media content.

* Preview Pictures

Anticipation is part of the fun of going to an event. The beauty of a picture social networking site, like Instagram, is that you can build anticipation in the days leading up to the event with a push of a button. Take pictures of the staff working to pull the event together. Post pictures of anything that fans of the event might be interested in. It will pump everyone up for a fun time and keep your event in their minds.

* Giveaways and Contests

Who doesn’t like free stuff? Instagram can be used for contests to give away prizes, such as t-shirts, memorabilia and free tickets to your live event. You can have people take pictures that show their excitement for the upcoming event and pick the best one for the prize. You can even have people vote for the best picture. By doing this, you are getting your fans to do advertising for you.

* Backstage Footage and Photos

Anything can happen backstage at a live event. Take pictures and video of the best moments, whether it’s the lead singer of a band warming up his vocals, or a member of the tech crew setting up a big light display. By capturing these moments, you are letting your followers in on some amazing moments that they would have otherwise missed. In return, you’ll gain more loyal followers who will be more likely to go to your next event.

* Encourage Audience Participation

In this day and age, it’d be strange if you went to a live event where people never took out their phones, cameras, and recording devices. Use this burst of technology to your advantage.Encourage audience members to take pictures of the event and post them on their own Instagram accounts. You can even offer prizes for the best pictures. It will give your event and venue attention from a wider audience.

* Tell A Compelling Story

Instagram isn’t just a place to post as many pictures as possible. It’s an opportunity to get potential customers invested in your live event and business. The pictures can be used totell a story from beginning to end. You can start with the process of the set up and end with the moment when the curtain falls. By letting Instagram tell the whole story, you set up a narrative worth following.

* Don’t Post Too Much

Not every picture should make the cut. Only post top quality pictures that are relevant to the interests of your followers. That means you don’t need to post pictures of what the band ate for dinner or a pile of unused boxes. Make sure that every picture you post is going to be worth your audience’s time. One wrong picture can lead them to unfollow you in a heartbeat.

Instagram can be a major blessing for your live event as long as you know how to work it. If you are dedicated to giving your audience quality content, they will likely stick with you for the long haul.


Marcela De Vivo is a freelance writer and online marketing professional from Los Angeles whose writing covers everything from social media marketing, to content development and web hosting. She personally loves using Instagram and encourages other companies to use it to expand their business. 

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