Mid-Year Stats Report: Video Trends that May Surprise You

Published on in Miscellaneous

“If a picture is worth a thousand words, what is a video worth?”

This question was posed by Scott MacFarland, a digital marketer and brand strategist, who wrote an article on the topic of online videos for the Huffington Post.  

There is no denying that online video continues to gain relevance. This rich form of media is more prevalent than ever on users’ newsfeed on Facebook. Major brands continue to invest more money in digital video. Most importantly, the consumption of online video continues to spike. 

If you have a video production skill-set, you will be well positioned in the near future. Brands will be seeking video content for online distribution purposes. Rich media in the form of ten and fifteen second pre-roll spots or customer testimonials will be sought after. The demand for mobile media consumption will continue its upward trend. 

If you need confirmation on how in-demand a production skill-set will be, these 15 interesting facts about online video clearly show that if a picture is worth a thousand words, videos are worth well over a million.

1. Using video on landing pages can increase conversion by 80%. - Eyeview Digital 

2. Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
- Unboune 

3. 18-34 year olds are watching 53% more online videos than this time in 2013 - ReelSEO 

4. $6.3 billion will be spent on video ads in 2015 - Huffington Post 

5. Every month, 40 billion videos are streamed in the U.S. -MarketingProfs 

6. Video advertising on desktop devices alone is expected to grow 21% annually until 2019, when it will contribute 54.6% of total desktop display ad revenue across the Web. - Wall Street Journal 

7. 44% of executives somewhat or strongly agree that video will be the de facto form of communication in their organization in the next 5 years. - Ramp 

8. Facebook users are posting 75% more videos than last year. - Advertising Age 

9. 76% of marketers plan to add videos to their sites, making it a higher priority than Facebook, Twitter and blog integration. - DIGIDAY 

10. 52% of marketing professionals worldwide name video as the format of content with the best ROI - BrainShark 

11. Mobile video consumption continues to rise rapidly, up 16 times what it was in 2011. - Marketing Land 

12. There are 4 billion video views on YouTube PER DAY! - Expanded Ramblings 

13. Forty-four percent of U.S. email marketers report increased engagement rates in messages containing video.
- CMO 

14. 90% of online shoppers at a major retailer’s website said they find videos helpful in making shopping and buying decisions. - Video Brewery 

15. Videos increase people’s understanding of your product or service by 74%. - Digital Sherpa

Jason Parks, the contributor of this article, is the owner of The Media Captain, a digital marketing and video production company based in Columbus

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