Networking: Gain Clients with an Elevator Pitch

Published on in Advice / Tips & Tricks

Production teams work in competitive, fast-paced environments where quick responses and first impressions are major components of success. Before flawlessly completing a project and thrilling a client with your production abilities, you have to earn their business. There are more clients than ever looking for production teams, but the competition is still stiff. The question becomes, “How do we stand out? How do we gain their attention above all others? How do we make a lasting impression?”

This is the right mindset to have when growing your clientele base. Before answering, however, you’ll need to understand where your clientele base is. Your team may be hired simply because you’re in the right place at the right time, but true success will be found through networking. Networking coupled with a remarkable and memorable first impression is a strong strategy for production teams who want to strengthen their business.

Follow MBA Practices to Success

It’s always a good idea to observe what professionals do and imitate them. In this case, observing what business administration graduate students are doing as they enter their desired field. They network. In school, they are taught their network is their net worth because employers hire people they know and deem qualified. Using a recruiter, or directly approaching an employer can work, but the former is impersonal and the latter doesn’t create rapport. 46% of job offers come from traditional networking, and 25% come from virtual networking. Networking is the exercise of meeting people “organically” — creating a lasting relationship that doesn’t feel contrived — and providing the necessary information in a tight, well-formed pitch.

Networking’s Best Friend, The Elevator Pitch

The elevator pitch is a short rhetoric explaining your qualifications, goals, strengths – overall who you are, what you do, and why you are the exceptional choice. People tend to have short attention spans, clocking in at 8 seconds in 2013 according to a study carried out by the Microsoft Corporation. That means you need to grab a potential client’s attention in 8 seconds and maintain throughout your pitch. With such little time at your disposal, every word and sentence needs to be carefully picked and structured to make a lasting impression.

Start with an attention-grabber about your production team. Something exciting and interesting, but the pitch isn’t about selling so much as informing. So, get their attention and get them excited, but don’t oversell yourself. Then, relate your production team to their needs and some examples of how you intend to satisfy those needs. By using your hand movements and a congenial smile, body language can help convey your pitch and keep the client engaged. Finally, ask them to theorize your work together and the benefits therein.

The elevator pitch is versatile and can be used at career expos, job fairs, social gatherings or even online. A virtual pitch loses the advantage of being in-person but gains the advantage of being immortal.

Your Online Presence is Always Pitching

Today, virtual networking is as important as face-to-face interactions. Your production team’s online presence — website, social media pages, and professional pages — is active 24/7. It constantly offers your services to those who are searching, so the elevator pitch has adapted to the digital platform. People’s attention spans might be even shorter when surfing the web, which means your elevator pitch needs to reflect the most critical information first and foremost.

Focus on why your production team would benefit the reader and include links to your other online presences. People like an organized online presence because it’s easy to follow and implies you are easy to work with. Also, understand keywords and research which ones would help your team’s visibility. These are how search engines rank websites, and strong keyword use can help people find your sites better. The elevator pitch should be the first thing they see besides your production team’s name and can help your online profile become more recognizable within search engine algorithms. Networking and elevator pitches go hand-in-hand and understanding how to use both guarantees strong clientele growth.

 

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About the Author

Ryan Ayers
Ryan Ayers
Ryan Ayers has consulted a number of Fortune 500 companies within multiple industries including information technology and big data. After earning his MBA in 2010, Ayers also began working with start-up companies and aspiring entrepreneurs, with a keen focus on data collection and analysis.

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