A version of this article was originally published on the Crew Connection blog
By Dani Lyman
Success in any field or endeavor in life usually starts in the same place; establishing goals. As your business heads into 2019, it’s important to consider what your goals are and how you plan to achieve them. You may want to recruit new clients, branch out from corporate videos to commercials or increase your revenue. Wherever you're looking to take to your business this new year, here are a few solid tips to help you get there.
If you want to be the top crew in your city, you're going to need to spend time with experts. Video production conferences are an excellent way to receive one-on-one guidance, learn about new equipment, explore trends and mingle with other professionals. An invaluable experience (and often quite the party), here are a few top conferences to consider attending in 2019.
- NAB Show April 6th - 11th
- Cine Gear Expo - LA June/ Atlanta October 2019
- Blackmagic Design Television & Video Expo - Various Dates
- Keyframes Conference - February 25th - 27th
I highly recommend attending marketing conferences as well. There you can learn the ins and outs of marketing trends and how your company can be an asset to corporate and commercial video marketing in the coming year. Also, be sure to attend hometown events and conferences for excellent networking opportunities.
For your company to be successful, you want to stay relevant. Maybe you've been doing the same type of work for 15 years and it's been going well for you, but now a millennial-owned tech company wants to hire you to do some VR work for his new video game goggles and you barely even know what he's talking about let alone how to execute his vision. Falling behind on trends is a quick way to fall behind in business.
Here are a few video production trends you are going want to stay on top of in 2019:
Nothing has been blowing up in video production the way Live Streaming has the last few years. Everything from City Council meetings to pro sports games stream daily on a variety of platforms. Understanding the technology behind live streaming is an excellent way to attract new clients in 2019. I highly recommend researching how to use three of the most popular live streaming platforms to bring your business to the next level:
- Facebook Live Broadcasts
While it's important to understand social media trends for your clients, it is equally important to have a social media presence of your own. A website is great, but these days clients also want to check out your BTS and time-lapse videos on Instagram, they want to read your reviews on Facebook and watch your videos on Vimeo and YouTube. The more outlets you are on, the more ways you can reach new clients. Also, social media is an excellent way to remind people that you're out there producing stellar work on a daily basis.
Goals are just daydreams unless we take action to achieve them. When you think about your vision for the New Year, take some time to write down what you plan to accomplish and challenge yourself to write a step by step process to follow through. It's pretty simple: determine what you want, why you want it & how you're going to get it. Don't forget to:
- Be Specific
- Be Realistic
- Be Proactive
Here's to making dreams a reality in the New Year!