Leica/CW Sonderoptic have been hard at work, introducing tons of new products this past year. Most of these have gotten some pretty good use in many notable film and TV projects including Westworld, Mr. Robot, Stranger Things... you get the point. Find out more about the products, projects and what other premium cine products and announcements to expect in 2017 in our exclusive interview with Seth Emmons , Marketing Director, Cine Products.
ProductionHUB: Wrapping up 2016, what was new for Leica/CW Sonderoptic this year?
CW Sonderoptic/Leica: On the product side, we introduced a pretty large number of new Leica Cine products this year. We started at NAB by announcing the 40mm Summicron-C (now delivering), the 15mm Summicron-C (early 2017 delivery), and the MacroLux +1 diopter (now delivering). Then at IBC we introduced the Leica M 0.8 lenses, which will deliver in early 2017 as well. We also saw demand for both Summicron-C and Summilux-C go up this year, as well as number of units delivered worldwide.
PH: What new and notable film and TV projects used your lenses?
Seth Emmons: On the production side of things, it’s been great year for us as well, especially in television. Mr. Robot (Summicron-C), Westworld (Summilux-C), and The Night Of (both) are all big contenders this awards season. Stranger Things (Summilux-C) on Netflix was one of my personal favorite shows of the year. And there are a ton of other shows shooting on Leica cine lenses: Fargo, Ballers, Chef’s Table, Lucifer, Madam Secretary, Underground, MacGyver, Criminal Minds, Greenleaf, Sleepy Hollow, Leathal Weapon, NCIS: New Orleans and Star. It’s been a great year for television content in general though. That’s where we’re seeing some of the most innovative and interesting work.
Feature films are still big of course and this year we saw the return of Oliver Stone with Snowden, shot by Anthony Dod Mantle ASC, BSC, DFF shot on Leica Summicron-C lenses, which won third place at the Camerimage Film Festival. The new Robert Zemeckis film Allied was also shot primarily on Summicrons.
PH: What’s in store for 2017?
Seth Emmons: In 2017 we’re going to see some pretty big films come out that I’m personally excited for. Probably the number one for me is the Luc Besson adaptation of Valerian and the City of a Thousand Planets. If you haven’t seen the trailer you have to check it out. It’s going to be wild. DC continues their cinematic push with Justice League for which Zach Snyder and Fabian Weber used Summilux-C lenses. I’m also looking forward to the long-awaited Trainspotting 2, which sees Anthony Dod Mantle and Danny Boyle back together again and was shot on Summicrons.
As for CW Sonderoptic as a company and Leica Cine products in general, we’re excited to be bringing the 15mm Summicron-C lens to market in the first half of 2017. It’s a much-anticipated focal length that is going to push the Summicrons into another level of flexibility and performance. We’ll be doing the usual run of trade shows and events in 2017, all of which can be found on our website in the Events section.
For More about Leica Cine products, visit: http://cw-sonderoptic.com/.