The $500 Video vs the $5000 Video

3D/motion graphics artist, Edward Hassenfratz talks getting the video you pay for

Published on in Advice / Tips & Tricks

Multi-Emmy winning freelance 3D/motion graphics artist, Edward Hassenfratz, E.J. for short, who has worked with clients from National Geographic to Amtrak, understands that when it comes to video...you get what you pay for. Here are a few reasons why.

Reason 1: When you talk about budget you talk about time and cost.

Clients with limited budgets need to understand that hiring a designer is like hiring any other expert in any other field. There's this perception in many creative fields that due to the fact that many of us love our jobs that we don't want to get paid for it properly. If you have limited budget that client has to be honest with themselves about scope and expectations. You won't get a talented, experienced designer with a very small budget. Sometimes you have to rethink what's more important, adjusting project scope and budget to be able to afford someone to get the job done right or risk hiring someone who may or may not get the job done. With a low budget you can only afford someone with no or very little experience and they may not deliver to expectation. Show up to a car dealership with $500 to spend and you're walking out with a busted up golf cart.

Reason 2: In many instances designers charge by day. 

Usually that rate may be as much as $500 a day, so that means that for that amount of money you're only going to get a day or 2 of work in order for a designer to make a fair wage. It’s really simple, the bigger the budget the bigger the scope and the more experienced a designer you probably want to hire to handle such a large important job. You wouldn’t hire an architect right out of school to build the Golden Gate Bridge, right?

Reason 3: Many clients may ask “Well why is it so expensive, what am I paying for?”  

Well why does anyone get paid any amount of money for anything anyone does? You're paying for quality, expertise & experience. You're paying for all the years of a designers experience in fulfilling clients needs and the experience in learning design, in animation and in learning the software to create a final product. You’re paying for the time cost that designer will be working on that job. If you ask a builder to build a house, it'll be more time and money than if I asked to build a shed, and a lot more expensive and a lot more time if I wanted a mansion. And you want that builder to be trustworthy and to have built many houses before with success. If you go cheap on hiring a designer you run a great risk in not getting the job done to satisfaction and that will end up costing you more money in the long run if you need to hire someone else to finish or fix the job. Better to pay someone fairly who will get the job done professionally the first time and let you sleep better at night knowing you hired an expert in their field that will meet & succeed expectations.

Reason 4: At the end of the day visual branding or advertising is how the world sees your company.  

Will you want the world to see you in a soiled t-shirt and sweatpants or will you invest in your image by buying a designer suit?

More about E.J. Hassenfratz

Q: What made you want to pursue Motion Graphics as a career?

E.J. Hassenfratz: My family has a history of being artistic from my great grandmother who was a painter to my uncle and my dad who were both Art Directors in broadcast. I used to go to work with my dad when I was young and would draw on the Quantel Paintboxes there at the time. I always loved drawing and art in general but it's only until I was halfway through college that I discovered motion graphics and thought it would be an exciting way for me to create art & practice design as a career.

Q: What are some of your most recent projects that you are currently working on?

E.J. Hassenfratz: Right now I'm doing some work for Transamerica as their Vine channel brand manager, creating short, fun videos that appeal to millennials. I try to create these engaging animations that make learning about finance approachable and not so dry.

Q: What types of projects are people currently hiring you for?

E.J. Hassenfratz: The short animations & GIF work I've been doing for Transamerica stemmed from my exploration of creating 2D illustrative works in 3D. By creating cartoonish compositions in 3D it allows for some nice depth & movements that would be time consuming to create in a traditional 2D application. Through my posting of my animations online, specifically Dribbble.com. I've received a lot of interest from clients seeking this style of works. And I feel like the GIF format is having its Renaissance right now, it's a great format for engaging with an audience that has a short attention span & it allows the ability to convey a message or story in just a handful of seconds.

For more from Edward, check out: http://www.eyedesyn.com/.

Check out his profile here: http://www.productionhub.com/profiles/details/199318

Image credit: http://www.streamingmedia.com/Producer/Articles/Editorial/Featured-Articles/Feeding-the-Beast-Part-2-Production-Workflow-94296.aspx

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