From pro bono to mid-budget, these are our top picks for nonprofit videos from 2014 that have us coming back for seconds. Some have incredible production value, some use hard-hitting storytelling and simple messages, but thing is for sure – they are all underrated.
*RONALD MCDONALD HOUSE CHARITITES
Ronald McDonald House Charities just produced as bunch of videos to promote their 40th anniversary in October. Meet Chloe, Chloe is a piano prodigy who nurtured her talent while staying at a Ronald McDonald House in Taiwan. For the 40th anniversary they arranged a video show so she could perform with the Chicago Philharmonic.
The concept of the videos is #forRMHC, getting people to share their RMHC stories using the hashtag and incorporating the Charity's iconic red and white stripes.
DoSomething.org, the largest not-for-profit for young people and social change has recently launched a new take on the traditional PSA called “Super-ish.” DoSomething.org's public service announcement takes a fun approach instead of the typical "talking head' PSA. For each campaign, the talent plays a “Super-ish” character who isn’t great at fighting crime, but his or her power is perfect for taking action around a DoSomething.org campaign.
- “PSA shoots are always boring, you just read a stat to the camera, and that’s it. The Super-ish shoot was so much fun. Basically I get to do what I do at home, goof off, and have an audience.”
- Avan Jogia, star of Nickelodeon’s Victorious and ABC Family’s Twisted
- “Superish is uplifting, appropriate for all viewers, and humorous. Hulu loves representing innovative, forward-thinking organizations that re-imagine taking action and solve issues in a creative way - something the PSA embodies.”
- “The new DoSomething.org PSA is amazeballs"
- Betsy Fast, Web Director, Seventeen Magazine
Watch Kelly Osbourne being Super-ish:
Shatterproof is a national organization committed to protecting our children from addiction to alcohol or other drugs and ending the stigma and suffering of those affected by this disease.
Check out one of Shatterproof’s fundraising events called the Shatterproof Challenge:
* THE DREAMBUILDERS PROJECT
The Dreambuilders Project created their video early this year to commemorate their first ever flash mob feed to the homeless. The purpose of the video is the show how much fun it is to give back to the community and hopefully inspire others to do the same.
* MERCY SHIPS
"We created the video to show with clarity exactly what Mercy Ships does and how we go about doing it. Not only that, but to show the heart behind what we do. We are in the mission of changing lives and we wanted to connect people directly to that. Put them on the front lines. Show them that if we work together we can make a difference in these peoples lives in a tangible and significant way. We want people to connect with that, feel a part of it, be encouraged by it, and be inspired to join in our mission of bring hope and healing.
After one month of being posted to Facebook the video received 1.3 million views. A quick scroll through the thousands of comments indicates with great clarity that people are connecting with it and it is touching their lives.. It is encouraging them and inspiring them to make a difference in the world for good."
~ Mike Moffett, Mercy Ships Video Producer
* CIRCLE OF FRIENDS
Circle of Friends ~ The Path to Inclusion, is a non-profit organization based in Los Angeles, CA. Circle of Friends (CoF) establishes a social inclusion program on school campuses to build friendships between students with developmental and physical disabilities and their mainstream peers. Our program increases the understanding and appreciation of individual differences while decreasing bullying. Since 2005, CoF has launched over 165 school chapters across the country, impacting more than 50,000 students with and without special needs.
* STARLIGHT CHILDREN'S FOUNDATION
Starlight Children's Foundation created a video this year to help explain Play in May, a fundraising and awareness program they launched earlier this year to raise funds to support their mission of improving the hospital experience for kids. The video was created to help explain how the new program worked and make it easy to understand how people could get involved. The program was considered a success, hitting goal and creating additional awareness through social engagement and media coverage.
Restart's mission is to support persons with brain injury and related disabilities to achieve their highest level of independence through programs and independent living skills in community living. Brain injury can happen to anyone, anywhere, at any time. Many times, people with traumatic brain injury are forced to live in nursing homes or institutions. Restart is trying to change that - by providing homes to teach independent
living skills. And it's making a difference.
See first hand how the organization makes a difference via Brian’s Story (Brian 2.0)
The video was shown at Restart's annual gala event. It received a standing ovation - and people overwhelmingly opened up their pocketbooks. Restart Inc. raised more money at this gala event than it has in years past. The video has also been posted on the nonprofits website and is shown at employee training sessions to remind Restart employees that they are making a difference in people's lives.