72 blog posts found matching keyword search for: As seen on tv in Thousand Oaks
There’s no shortage of cool movie characters, but when the car that character drives becomes just as iconic as the character himself, you know you’ve got the makings of a great car.
by featured blog contributor, Jeremy PinckertMost Super Bowl ads are exquisitely planned, taking months of pre-production involving the best creative minds in the business. They also are blessed with stratospheric budgets. But what happens when your client calls you to produce something for the big game, and it’s only weeks away? Put down that Ambien, there’s no need to fret - this survival guide can help you rise to the challenge! The University of Notre Dame found out they needed an “institutional message” to air during college football’s BCS title game. This title game was expected to draw over 30 million viewers, becoming the highest-watched sports game in history outside of the Super Bowl. We received a call to see if I could direct the crew and if my company, Explore Media, could produce the entire spot. The caveat? This happened on a Tuesday morning. They needed to shoot by Friday of the same week! If we wouldn’t have had the background tips I’m going to share in this guide, I don’t think there’s any way we would’ve achieved the results.
left to right: Stephen Interrante, Joseph Saroufim, Peter Saroufim by Joseph Saroufim Second screen technology is becoming more common. We’re accustomed to interactive tweets during live TV events and applications that expand on televised content, such as the Game of Thrones app for HBO. What we haven’t seen much of, but certainly will in the near future, is the proliferation of narrative second screen content. This means that while viewers are watching the main screen programming, a secondary device (such as a tablet or smartphone) will provide synchronized content that enhances the viewing experience. Samsung has been a pioneer in developing the applications and infrastructure necessary to make this type of programming a reality. In 2012, the company launched the Samsung Second Screen Storytellers challenge in conjunction with the New York Television Festival. Our team created a demo that won the challenge and we spent the better part of 2013 creating D-TEC, a television pilot that has second screen storytelling in its DNA. As the first team to build a narrative second screen TV series from the ground up, we’re happy to share what we’ve learned.
Currently, Lidia is one of the few creatives pioneering an industry-wide shift to vertical content, as we’ve seen with Spotify Video and the launch of Instagram TV (IGTV). With The Weeknd’s Call Out My Name Spotify music video, Lidia produced one of the first vertical anamorphic videos, which allowed her to increase the field of view while retaining all the textural qualities of the vintage anamorphic glass — the flare, the breathing and the oval bokeh.
At the recent Real Screen Summit I Washington DC, the panel, “Revenge of the Documentary” suggested that docs may be undergoing a rebirth on American TV in the next few years. Major brands like Discovery, National Geographic, Showtime, HBO etc proclaimed that they will be relying increasingly on documentaries to chart a course back to their core values and away from the homogeneity of similarly formatted unscripted, so-called reality TV shows.
The last decade’s “democratization of filmmaking” is a truly wonderful thing. It has enabled more people to create via a lower barrier of entry, resulting in multimedia experiences that would never have seen the light of day several years earlier.
The image is now, in the digital age, the most prolific it has ever been. With the advancement in digital cameras, more and more video and photography production can be seen throughout various media, whether broadcast or the web. This is especially important. With social media now being at the forefront of advertising, a cinematographer that understands how to proficiently acquire, produce, and manipulate the image is in a highly regarded position and helps provide a certain look or style to a brand or company. They are able to elevate the production value in any project considerably with their experience and efficiency in the use of their photography arsenal.
Over the past year, we’ve seen video play a growing role in inbound marketing strategies, aided by social media companies adding new video capabilities to their platforms. Twitter, for example, launched video autoplay to its feeds, Facebook gave advertisers the option to buy video ads, and live streaming video through Periscope became an overnight sensation.
Left: Jenny Gering, Lori Hicks, and Peg Schierholz (photo credit: Cindy Ord, Getty). Right: Matthew Rhys and Keri Russell in The Americans. by Nina StreichNew York Women in Film & TV hosted a star-studded event to honor costume designers, makeup artists and hair stylists in the entertainment industry. The 14th annual event, co-produced by Variety, and sponsored by PEOPLE Magazine, paid tribute three outstanding honorees as well as presenting the Variety Ensemble Award for the entire creative team of The Americans."The many talented women in these crafts are rarely recognized for their contributions to the films and TV shows they work on. Fourteen years ago, NYWIFT decided it was time to put them in the spotlight," explained Terry Lawler, NYWIFT’s Executive Director.
Over the last couple years, we’ve seen growing interest in virtual reality and 360-degree video experiences. In the ever-evolving live streaming landscape, these technologies are emerging as two of the most innovative trends gaining mainstream attention-powering events such as live sports and concerts, not to mention new projects and jobs for video professionals who know how to bring these technologies to life.