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Quantum recently announced advancements to its award-winning StorNext file system and data management software, designed to make cloud content more accessible. The new StorNext will enable hybrid-cloud and multi-cloud use cases, delivering greater flexibility for media and entertainment customers and other data-intensive environments such as genomics, academic research, video surveillance, oil and gas and government security.

Whether for functional need, budgetary alignment, or due to top-down pressure, any media and entertainment companies will benefit by executing parts of their workflow in the public cloud at some level. If an organization has less than, say, 50 terabytes of data to manage, it’s easy to move everything there. For those of you in this minority, you can stop reading this article and proceed directly to the cloud, and collect $200. The majority of organizations creating media have capacity needs that are at least one if not two orders of magnitude larger, i.e. multiple Petabytes.

The practice of outsourcing video production has become very popular. In the past the question of “which company to outsource the data entry processes to” troubled many companies, but as of a few years ago, the same problem can be applied to videos as well. Video production encompasses numerous videography and video editing actions, ranging from capturing moving images and setting up the lighting to reducing the parts and creating combinations of videos.

Shared storage that spans location and time is becoming increasingly common in modern digital media workflows. Cloud storage in data centers fills this role and it is finding many applications in media and entertainment from post production to content delivery and archiving. This article will look at some developments in cloud storage and moving content on the Internet from the 2015 NAB show.

If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.

MPA decided to upgrade its production and editing systems and looked to integrator Sunset Studios for help. The integrator specializes in planning for and setting up production facilities that meet clients’ media workflow requirements. Working with Sunset Studios, MPA created a complete, modernized studio that includes four-camera recording in a two-bay garage facility supported by a high-performance data sharing and archiving storage capability.

SCRATCH v8 is everything a digital cinema or broadcast post artist needs for 2D and 3D productions: One comprehensive and robust end-to-end imaging tool set -- from data management to conform, color grading, versioning, compositing, playback, and finishing -- for nearly all digital workflows, including RED, ARRI, Sony F65 and F55, Canon 5D, Phantom, Go Pro and many more.

While keeping warm in Miami at NATPE this week, we thought we'd share a quick interview with Wayne Scholes, CEO and Chairman of Red Touch Media. He is a panelist on the Platforms Accelerated track at NATPE, titled "Let’s Make a Deal: Trading Premium Content for User Data," a topic he can delve into deeply, in addition to talking about his insight/outlook on the digital content industry.Get insight on the entertainment and technology industries, recent content distribution deals & more.

by Kholi HicksBlackmagic Design’s first Cinema Camera offers great value in a small package: 13 stops of dynamic range, 2.5K Resolution, Linear RAW data in an open-source format (Cinema DNG), options to acquire in high quality, straight-to-the-edit industry standard formats such as DNxHD and ProResHQ, as well as both PAL and NTSC options in one single unit.

The power of animation comes from its limitless ability to make complex ideas come to life which anyone can understand. Many assume that animation is too expensive to produce. A high-end commercial in the style of a Pixar movie can cost millions, but for companies with limited budgets there are many creative solutions that allow us to produce affordable animation with the help of technology and experience. From digital puppet shows to white board animations, and automated lip syncing, budgets can range from a few thousand dollars to much higher. In this article I will cover three advantages of using animation, and how they can help you to make an informed decision to use animation in your company video.