12 blog posts found matching keyword search for: Product Placement in Canton
How to Gain a Product Placement Partnership that Works
To kick off the fifth season of Cougar Town premiering on TBS, the hit series has partnered with Pinot’s Palette, pioneer of the upscale social art and wine experience, on an unprecedented promotion bringing fans closer than ever to their favorite characters. Learn how to gain a product placement partnership that works for your company and demographic.
Published on Friday, January 24, 2014 11:13 AM
Planning the Future of Broadcast Audio
A review of DTV Audio Group's 2013 AES programby Chris SanchezThe DTV Audio Group is a trade organization whose mission is to help the industry meet the potential of digital television audio. Its membership is comprised of "network operations and technology managers and the engineers and consultants who support them. At the 2013 NY AES show, DTV A/G held a 5-part symposium that examined some changes that we can anticipate in the broadcast-audio landscape in the coming years.
Published on Tuesday, October 22, 2013 12:27 PM
Sounds Good - How to Make Your Project’s Audio Dazzle
Making any kind of film is time consuming and expensive. A large part of the cost comes from buying, or more realistically for a student crew with just a handful of people, renting high quality equipment. Not least because insurance could make the rental prohibitively expensive.
Published on Thursday, January 5, 2017 2:05 PM
How to Know the Difference between Video Ads vs Video Content
If you work anywhere around brands, advertising or entertainment you will be very aware of the trend toward ‘branded content’ or content marketing as a tactic in today’s race for consumer awareness and eyeballs. While branded content can come in may forms one the most popular (and expensive, yet impactful) formats is video.
Published on Tuesday, May 24, 2016 11:00 AM
5 Tips for Hiring the Best Freelancers
My husband/partner and I have operated our San Diego video production company together since 1982. So after hundreds of video shoots throughout three-plus decades, we have learned what to look for when we need to hire an extra hand or two. But for those of you who are maybe looking to hire a freelancer for the first time, and you want to hire the best, here are five tips to keep in mind as you search.
Published on Friday, August 4, 2017 11:00 AM
Getting Sponsorship for a Film Project
Finding the rights sponsors for your film project is not just about getting funding and support, it’s also about building a functional, trusting relationship with a potential investor. It may not even come in the form of monetary funding – company investments in a project can be through other resources at their disposal, such as products or services. Whatever they offer, getting sponsorship for your project is vital in getting production off the ground. Here are some of the best methods for finding sponsorship for your film project:
Published on Monday, December 23, 2019 10:00 AM
How to Leverage Online Video's New Influencers for Winning Brand Extensions
Not that long ago, advertisers' TV media plans focused exclusively on GRPs, reach and frequency. Now, online has upended the model, enabling users and influencers to dramatically expand the reach of brand messages via social channels. The post-game online viewing of Super Bowl ads is a perfect example of this phenomenon. Now brands are creating their own content and are also recruiting influencers to create content and share their experiences with their networks to drive engagement. What does all this mean for advertisers and the broader advertising market?
Published on Monday, April 20, 2015 4:00 PM
In Review: Samsung 360 Round
When Samsung approached me to take a technical long look at the Samsung 360 Round, my first reaction was ok sure, why not? It's just another camera, right? I will just say it here right now — I was so wrong! The Samsung 360 Round isn’t just an amazing camera, it's 17 amazing cameras in a very futuristic housing along with some advanced technologies that have redefined the 360 world. The level of attention to details by Samsung for the 360 Round is off the charts and something I can really appreciate.
Published on Friday, August 3, 2018 10:00 AM
The Cloud and High Performance Computing Enables Modern Workflows and High Resolution Virtual Reality 360-Degree Video
This piece explores insights on digital storage for media and entertainment applications based largely on the 2020 SMPTE Technical Conference. This includes looking at increasing use of cloud storage and other services for media and entertainment applications as well as VR/AR content including 360 degree and volumetric imaging
Published on Thursday, March 4, 2021 10:00 AM
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