67 blog posts found matching keyword search for: VR in Lancaster
There’s a lot of buzz around virtual reality at the moment and consumer’s expectations are high. In a recent Vicon industry survey 28% of respondents stated that high quality content was important to ensuring a good VR experience. For VR to really take off, the industry needs to address challenges such as improving the development of accessible and high quality content.
Sabya Clarke, VR director, writer and producer shares her experience making the VR cinematic experience, To Patch A Broken Star (2018).
If it feels like everyone is jumping on the Virtual Reality / 360-video Hyperloop that’s because the consumer market has hurdled from zero to roughly six million units in just a few months. You can thank the casual and hard-core gamers who comprise a majority of the VR population but, while non-gaming adoption is light, platforms like Facebook and YouTube are taking it seriously.
Still putting off adopting virtual reality (VR) as part of your marketing campaigns? Don’t. VR isn’t a passing fancy. In fact, when wielded correctly, this emerging tech can be an invaluable tool, providing a limitless landscape on which progressive marketers can make an indelible mark.
The XR Alliance was founded with a simple desire to close the barrier for entry faced by many potential VR creators with a desire to enter the field. Contestants will have their scripts read by a panel of judges made up by some of the leading figures in VR, AR and mixed reality. Winners will receive the opportunity to join the XR Development lab, where they'll be paired with an experienced mentor and granted the opportunity to further turn their idea into a realized product. We talked exclusively with Jessie Kim, Co-Founder & CEO of Prosper XR to learn more.
Virtual Reality (VR) is about to bring the ocean’s mysteries to the 99.9 percent of us who will never actually don a wetsuit for a deep-sea dive. Chasing Coral (the feature) and Chasing Coral: The VR Experience, which both premiered at Sundance 2017, capture climate change’s impact on our oceans and reefs. The latter project does so by giving viewers a full 360-degree view. Just trade in the face mask for a 3D headset and instantly you have coral ahead, ocean below, and fish above.
Your average VR project requires a lot of complicated equipment, a number of complicated steps, and a co-ordinated, full on team effort. In the distant future - think ‘flying cars and robot butlers’ distant - you may well be able to shoot 360 VR films on your iPhone (or future equivalent). For now, the process involves more than just reaching into your pocket and whipping out your phone.
As the technology evolves and becomes more accessible, virtual reality (VR) is finding its way into unexpected places. The result means unlimited potential for creating completely immersive virtual environments for everything from designing cars in midair to building virtual film sets.
Over the last couple years, we’ve seen growing interest in virtual reality and 360-degree video experiences. In the ever-evolving live streaming landscape, these technologies are emerging as two of the most innovative trends gaining mainstream attention-powering events such as live sports and concerts, not to mention new projects and jobs for video professionals who know how to bring these technologies to life.
At the 2016 NAB Show, from April 16 - 21 in Las Vegas, many companies eagerly displayed all kinds of new gadgets and technology, promising a very successful, game-changing year for the broadcast media industry. This show signaled how much technology is changing - and more so, how content consumers are planning to keep up.