14 blog posts found matching keyword search for: ad agency
How to Produce a Big-Game TV Ad in 3 Days or Less.
by featured blog contributor, Jeremy PinckertMost Super Bowl ads are exquisitely planned, taking months of pre-production involving the best creative minds in the business. They also are blessed with stratospheric budgets. But what happens when your client calls you to produce something for the big game, and it’s only weeks away? Put down that Ambien, there’s no need to fret - this survival guide can help you rise to the challenge! The University of Notre Dame found out they needed an “institutional message” to air during college football’s BCS title game. This title game was expected to draw over 30 million viewers, becoming the highest-watched sports game in history outside of the Super Bowl. We received a call to see if I could direct the crew and if my company, Explore Media, could produce the entire spot. The caveat? This happened on a Tuesday morning. They needed to shoot by Friday of the same week! If we wouldn’t have had the background tips I’m going to share in this guide, I don’t think there’s any way we would’ve achieved the results.
Published on Friday, January 25, 2013 2:36 PM
Directing Comedy in TV Spots can be a Funny Thing
by featured blog contributor, Jeremy PinckertIf you thought that joke fell flat, welcome to why most people who think they can produce "Funny", at best usually only make "Kinda Cute". Or at worst, make "My Friends Think It's Hilarious." This means you and your friends are the only ones laughing. The even worse version of the last option, "My Mom Thinks It's Hilarious", needs no explanation.Learn tips on how to direct comedy, and get real laughs in the process.
Published on Thursday, February 20, 2014 11:25 AM
How Much Does a 30 Second Video Cost?
I can not tell you how many times I’m asked that question either casually with friends or more often from prospective clients and my answer is usually a very tongue and check, “Well, you can probably find somebody on Craig’s List for about $300 or you can go to an ad agency, staff A-List talent and make a Super Bowl Ad for $20,000,000. Right now you are coming in somewhere in that range.” I'm seeing clients demands for video increasing but they don't always understand what they are purchasing as a creative buyer.
Published on Wednesday, July 26, 2017 10:00 AM
3 Key Video Advertising Predictions For 2017
Let’s be real: The days of 30-second ad spot dominance are over. The rise of online video is allowing advertisers and marketers more chances to get creative with their video advertising, and 2017 is only broadening the landscape further for innovative video marketing and advertising strategies.
Published on Wednesday, March 15, 2017 10:00 AM
NATPE Talks: 10 Commandments of Content
by Jessica NinScott Donaton, Global Chief Content Officer, Universal McCann and Editor/Publisher, Ad Age UM Studios is the center of content and creativity at global media agency UM, developing and distributing brand stories for such clients as BMW, L’Oreal Paris and Sony Electronics. During one of the “NATPE Talks” session, Scott Donaton, global chief content officer, shares his “10 Commandments” for Storytelling in the Social Age. Discover tips from one of the best content creators at the show and see why content marketing is a business imperative for every brand. "We as a species are addicted to story. If you want to implant a message in the human mind, the best way is to put it in story."
Published on Wednesday, January 29, 2014 2:58 PM
Where Do You Draw The Line?
Whatever happened to the inclusive attitude of "Strong enough for a man but made for a woman?" This "manly" ad for Dr. Pepper is part of a trend also taken by advertisers like Old Spice and Miller Lite in recent years to use hyper-masculenity to sell products. And of course, this tactic seems to work, but the overt messaging is controversial. Which begs the question, "Where do you Draw the Line?"
Published on Wednesday, November 5, 2014 12:22 PM
The Impact of Humor in Video Advertising
It's been said that the way to a man's heart is through his stomach, but as Christopher Walken once said in Hairspray, "the way to a man's heart is through his funny bone." Comedy builds connections, and in advertising, it has the ability to make or break them. The video production and storytelling agency, Workhouse Creative, has just signed two major directors whose work has driven over 82 million views on Funny or Die starring Will Ferrell.
Published on Monday, November 23, 2015 2:09 PM
Bid to Win: 3 Ways Freelancers and Companies Can Authentically Pitch a Project
How many times have we heard a client say, “The production must feel authentic to the brand”?In an era of social media smoke and mirrors, how can you sell yourself without selling out?As freelancers and small business owners, we’re our own products and cannot hide behind shields of corporate logos and tag lines. To succeed, we must put ourselves out there and do it authentically.
Published on Tuesday, November 1, 2016 2:38 PM
How to Find the Best Video Production Jobs
You've been a slave to ‘setiquette’ (set etiquette), mastered new skills, upgraded to the best video editing software and purchased a high-quality camera-- it is officially time to ‘level up’ to your next big break in the world of content creation. Where and how do you find the best film project or post production job?
Published on Wednesday, July 13, 2016 11:30 AM
4 Ways to Build a Studio: How to Make it in the Entertainment Capital of the World
What better place to go for advice on how to build a successful production house than where competition is stiffest? Mike Levy started Levy Production Group in 1987 and succeeded where many others failed-Las Vegas. We figure if you can make it in the entertainment capital of the world, you can probably make it anywhere. Here are our top four takeaways from Mike on building a successful studio
Published on Tuesday, November 8, 2016 10:43 AM
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