11 blog posts found matching keyword search for: advertisement
Whether you own a video production business or are working for a company that has a production component to it, there is the opportunity to expand your services by incorporating video advertising into your arsenal of services offered.
Let’s say you just bought the Sony PXW-X70 Professional XDCAM Compact Camcorder and are stoked about the high quality videos you will be capable of producing. You know this will result in crystal clear productions for your clients and an improved portfolio for your website.
LexisNexis is the world’s largest and most comprehensive electronic database for legal and public-record related information. An estimated 60,000 organisations within the UK currently use its services. So when Revolution Productions realized their client, LexisNexis needed video to strengthen their marketing strategy, they went straight to work doing just that.
Don’t let a lackluster video production resume derail your quest for a better job. Understandably, many people are intimidated by the process of pulling together a top-notch resume. That’s partly because technology has transformed the job search landscape in the last few years.
For most people who hear the title "corporate video production", I would imagine that some of the first words that come to mind are boring, dull, stiff, or lame. You'd be surprised to find that some companies are producing corporate videos that are anything, but lame.
Non-profit, by definition, means “not conducted or maintained for the purpose of making profit” Merriam-Webster Dictionary. Let’s think about this for a second… this basically means there is no fat cat sitting at the top of his heap collecting all of the doe that his cash cow is bringing in. This typically means that there are a group of decent, hard working individuals working for a company that you can bet is offering some good, helpful service that leaves an ignorant spectator wondering how such an organization makes any money.
Would you be upset if you wrote one of the greatest novels of all time but couldn't get anybody to read it? You better believe it! This is a prominent issue that exists with video marketers today. Production specialists are creating great video content but nobody is seeing it unless a stellar marketing strategy is in place to promote it. What if I were to tell you that you could generate thousands of views on your video to your target demographic for just $20? I’m going to explain how you can accomplish this and add more value to your production skillset.
If you work anywhere around brands, advertising or entertainment you will be very aware of the trend toward ‘branded content’ or content marketing as a tactic in today’s race for consumer awareness and eyeballs. While branded content can come in may forms one the most popular (and expensive, yet impactful) formats is video.
SMPTE was hosting a major push on the IMF specification (SMPTE ST2067) with the Digital Production Partnership (DPP) out of England. The IMF specification was created to make the Interoperable Master Format (IMF), interoperable, so vendors and customers could use it. The IMF standard requires changes in the way that content is created in order to make greater efficiencies for broadcast and online content distribution. In addition to SMPTE and DPP, the North American Broadcasters Association (NABA), The European Broadcasting Union (EBU), several manufacturers and end users have been involved in making the IMF specification.
Hiring is a complex task that is both time-consuming and risky. Any business is affected by who they employ, but the production and event industry is particularly reliant on effective staffing. Film sets, concerts and events completely rely on workers who can work efficiently together to construct and dismantle many areas in a short amount of time. That’s why successful production companies take hiring seriously.