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According to Thomas Friedman, author of The World is Flat, technological advancements in communication and data collection have leveled the playing field for SMEs. Large corporations are now in direct competition with smaller, localized businesses who can provide equivalent services, as well as offer that “personal touch.” As a fledgling production company, you need to utilize every available tool, like data analytics, to successfully compete against established companies.

If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.

Information tech is taking off in Hollywood. Along with a myriad of other industries, big data analytics and information technologies are changing Tinseltown. To hit the right consumers and communicate well, today's producers must make more use of evolving big data technologies. The innovation can aid in production as well as ethical decision-making.

In Hollywood, filmmakers assume huge risks when making blockbuster movies. If a film performs poorly at the box office, it can lead to big losses and write-offs. These professionals leverage hundreds of millions of dollars for marketing, production and other movie making related expenses.

Let me guess, you are the tech savvy, creative type, and an expert in social media. You are here because you are in a bit of a predicament. You already know that to keep up with today’s fast-paced tech trends on your website and social media channels, you need one of those eye-catching explainer videos.

The first question you may be asking is what is SEO? SEO stands for search engine optimization and it basically means optimizing your business’s online presence so your business ranks higher in Google search results. Generally, the higher your business ranks in Google search results the more customers and business you get from your website.

Whatever can go wrong will go wrong — that’s Murphy’s Law of film production. In the course of filming, editing, and screening any content, problems are bound to occur that can cause delays or unexpected expenses. A filmmaker has to be an exceptional problem solver if they hope to be successful.

Production companies are some of the hardest to advertise for if you've never advertised anything comparable. Not only are your customers, not the average Twitter or Instagram user, but most production companies need higher total items sold per exchange to ensure they're making a profit. Here are ten ways to find leads that will be more likely to turn into customers.

Do you think you can name the top three search engines on the internet in terms of search volume? Google is obviously first, and next you’d assume come Bing and Yahoo. On the contrary, the second-largest search engine on the internet is actually YouTube. When you factor in that more than 3 billion searches are processed monthly on YouTube - not to mention other video sharing platforms like Vimeo and Dailymotion - it’s easy to see why optimizing your videos should be such a high priority. Let’s explore how to optimize the information you provide so you can increase the visibility of your videos in search results. Higher visibility leads to more brand exposure, more views, more traffic, more leads, and more conversions.

Having a professional portfolio website is the easiest way to display your work in one place. It’s an extension of your professional brand so it must match the quality of your work. You could be the next Rachel Morrison, but you could miss out on jobs if you have an unusable website. It’s now easier than ever to create your own website, no coding required. Keep these tips in mind when you’re building your site.