120 blog posts found matching keyword search for: campaign in Atlanta
by Madeleine HammondOver the past couple of years, the popularity of video has exploded all across our computer monitors, and any marketer worth their weight in salt knows the power a solid video campaign can have in your strategy. One of the many reasons video is such a great marketing tool is because it provides you with so many metrics to measure, indicating the success of your campaign. These facts and figures will help you garner an impression of how well you’re meeting objectives.
Videos are known to impart a lasting impression on viewers. It is evident from the billions of dollars that countries around the world spend on advertising videos. Similarly, a video can define whether any campaign you launch becomes an astounding success or fails miserably.
Unless you’re shooting out of your buddy’s garage with an iPhone camera, making a film isn’t cheap. Crowdfunding is a great way to raise the money you need to create a quality film. Film and performing arts represented 12.2% of the total money raised with crowdfunding in 2017. With the wide variety of campaigns on Kickstarter and other crowdfunding platform, those numbers are significant.
Created and produced by New York creative agency Blonde + Co for the National Coalition Against Domestic Violence (NCADV) and New York City Council Speaker Melissa Mark-Viverito, the #NotAFan campaign inspires fans to take a stand against perpetrators. The campaign features well-known New York athletes as Yankees manager Joe Girardi; former Knicks star John Starks; Liberty’s Kiah Stokes; and Cosmos’ Lucky Mkosana and Giovanni Savarese.
Setting out a clear roadmap at the start of a media publicity campaign is at the heart of any strategy. However, many PR professionals find that during the campaign issues with expectations begin to emerge. And the clear roadmap does not look so clear anymore.
This summer, NYC-based music company Pull brought the digital icons known as emojis alive. Through three fun themes specializing in sound selection, they created Pepsi’s summer Instagram campaign celebrating World Emoji Day.
As hard as it is to prepare for and run a crowdfunding campaign, it’s actually the easy part. After you successfully raise the funds, you are integrity-bound to your backers. They trusted you enough to invest: You’re going to want to earn that trust.
Towards the end of Summer 2020, agencies and studios around DFW started to feel a little better about creating video content again after the initial phase of Covid-19 had passed. It was then that I was approached by Mariana Lenox from Darren Hardy’s production team. She informed me Darren was launching a new series, the Hero's Journey, geared to help a person find the leader within themselves and needed an editor and co-producer to help bring a campaign of trailers and teasers to life. Consider my interest peaked.
The 2020 election cycle has seen record ad spending as candidates vie for the attention of voters who have spent the last six months home consuming content on every device imaginable. But even before the COVID-19 pandemic began, the Democratic primary was the most expensive in history, with $1 billion in campaign media spend.
No matter how big or small the project, after producing any film it’s essential to give it the best chance for success as possible via a well thought-out online marketing campaign. The internet has provided a fantastic tool for anyone to promote work. It allows you to reach a potentially wider fan base than any other platform.