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How many times have we heard a client say, “The production must feel authentic to the brand”?In an era of social media smoke and mirrors, how can you sell yourself without selling out?As freelancers and small business owners, we’re our own products and cannot hide behind shields of corporate logos and tag lines. To succeed, we must put ourselves out there and do it authentically.

I'm Luke. Tech fan, engineer, history buff, developer, and closet Sim Racer. I work for Other World Computing as a Product Manager for our networked line of solutions. More specifically, the OWC Jupiter system.

This article describes a comprehensive dailies workflow that can make life simpler for the editor and the sound mixer, while maintaining the highest quality. Why does it matter? While our various video post applications have gotten much better and deal with large files and many takes quite well, workflows are still the glue that brings it all together.

I was asked by 4KHUB to do a Sony PXW-FS7 review for their site. I have contributed content to 4KHUB.com since it’s launch (and also to ProductionHUB over the years).