27 blog posts found matching keyword search for: AR in Romania
VR and AR are seeing resurgent interest under COVID-19. Veterans of the field think it’s about time
Over the last few weeks, I’ve ziplined in Maui, toured the Louvre, and visited the Metropolitan Museum of Art in New York City — all without leaving my apartment. Virtual reality (VR) and Augmented Reality (AR) are having a moment under the COVID-19 pandemic by allowing us to feel closer to one another, moving us beyond the confines of social distancing, and connecting us to our coworkers and the world despite the necessary, but frustrating restrictions keeping us all at home and making remote working challenging.
Published on Monday, May 18, 2020 10:00 AM
All The World’s A Stage: A Chat With Nexus Studios’ Co-Founder, Chris O’Reilly, On The Future of AR With Enhanced Location Technology
Imagine if you could use any physical environment as a stage for a compelling and interactive digital experience. That is what augmented reality in 2020 is like, according to Chris O’Reilly, the Co-Founder of Nexus Studios, (with offices in Los Angeles and London) whose interactive team have spent much of the last year consumed with the developing potential of AR. For him, it is an extraordinary technology where buildings come to life, imaginary creatures believably walk among us, and a myriad of alternate versions of reality are made to exist on top of another. More than stories, these are worlds that we will be able to experience, intertwined with our own and at any moment, powered by new technologies and our imagination.
Published on Monday, March 2, 2020 10:00 AM
3 Tips For Using Augmented Reality To Become A Better Marketer
Pokémon Go is a bona fide cultural phenomenon. It may just be the biggest mobile game in U.S. history, and developers are now scrambling to snatch up other popular IPs to attach to similar kinds of AR games.
Published on Wednesday, September 21, 2016 11:10 AM
Prosper XR is Empowering a New Wave of VR Storytelling with the XR Alliance
The XR Alliance was founded with a simple desire to close the barrier for entry faced by many potential VR creators with a desire to enter the field. Contestants will have their scripts read by a panel of judges made up by some of the leading figures in VR, AR and mixed reality. Winners will receive the opportunity to join the XR Development lab, where they'll be paired with an experienced mentor and granted the opportunity to further turn their idea into a realized product. We talked exclusively with Jessie Kim, Co-Founder & CEO of Prosper XR to learn more.
Published on Friday, July 6, 2018 9:30 AM
Finding Storage Architecture Balance and Flexibility in a Hi-Res World
Large and unstructured data, such as that obtained with video, is often 50 times larger than the average corporate database. This “unstructured” data is projected to surpass 100 Zetabytes worldwide by 2020. Out of the several influencing factors driving this trend, the fact that content resolutions are rapidly rising is fuelling this growth even further. Not only is 4K going mainstream, but 8K and high dynamic range (HDR) content are becoming a more likely choice for a variety of applications such as corporate video, sports, and VR/AR.
Published on Monday, January 28, 2019 10:00 AM
Remote Production and AI: The Future of Post Production
As technology continues to progress at a rapid pace, post-production is set to change dramatically. Besides great new software features, compute (and therefore render) power continues to increase with faster processors and more powerful xPUs (GPUs, TPUs, etc.). This means real-time editing of HD, 4K, 8K, AR and VR is fast becoming a reality, ultimately shortening post-production timeframes.
Published on Friday, March 15, 2019 10:00 AM
Ncam ‘Drops In’ Live Augmented Reality Characters at the Fortnite World Cup Finals
The recent Fortnite World Cup Finals, staged by Epic Games at the Arthur Ashe Stadium in New York City, was a landmark event for the esports movement. Its $30m prize purse saw what is already forecast to be a $1bn esports industry next year truly break through to widespread mainstream coverage. And one of the key elements to its sophisticated broadcast operation was a ground-breaking deployment of Ncam technology that allowed for an unprecedented level of augmented reality coverage rendered in real-time at 1080p60 in Unreal Engine 4.
Published on Friday, November 15, 2019 10:00 AM
How Virtual Reality in Vectorworks Software Supports Live Event Production
From concerts and plays to exhibits and conventions, live event production designers do it all. With the wide variety of venues and client demands, production designers operate in a high-pressure industry where they have to be flexible and able to adapt to given settings, which can be difficult when you’re hundreds of miles away from the site and your design associates are unable to travel to the venue and see what you’re working with. Traditional documentation can help designers gain an understanding of what they’re working with, but it’s not the same as experiencing a physical space for themselves. However, with the rise of virtual reality (VR) technology, there is an improvement to this problem.
Published on Monday, March 6, 2017 8:48 PM
The Opportunity of eSports
The buzz about eSports has been growing steadily for a few years now, but, even when you’re used to it and the opportunity it represents for the production sector, the numbers are still impressive. Take the Super Bowl as an example. The final total audience number for Super Bowl LIV is estimated by Nielsen to have been somewhere between 135 to 140 million once you factor in events such as parties and all the offline viewing. At Ncam, last year we worked on an eSports event in Cologne, Germany, that had a live audience of 25,000 and an online audience of 300 million unique viewers over its four-hour runtime, and all of those watched for an hour or longer.
Published on Friday, February 28, 2020 2:00 PM
The Reality of Virtual Reality Growth
Virtual Reality is dead. Dead, out, gone. That is what the skeptics love to say in the many articles pointing to the minimal adoption and fiscal progress the industry has made overall. What these skeptics seem to overlook is the fact that this young technology has only just begun the long road of development, and as additional technologies such as augmented reality, artificial intelligence, machine learning, and hands-free capabilities get factored in, VR will become the next great technology cycle.
Published on Monday, February 26, 2018 10:00 AM
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