46 blog posts found matching keyword search for: Ads
How to Know the Difference between Video Ads vs Video Content
If you work anywhere around brands, advertising or entertainment you will be very aware of the trend toward ‘branded content’ or content marketing as a tactic in today’s race for consumer awareness and eyeballs. While branded content can come in may forms one the most popular (and expensive, yet impactful) formats is video.
Published on Tuesday, May 24, 2016 11:00 AM
VariCam 35 Helps Grab Beautiful Images for Financial Spots
I've learned quite a few lessons throughout the course of my career in commercial production. And many the hard way. But you live -- you learn, and such is life. Perhaps the most important I've learned is how to surround myself with professionals who work on other high-profile projects all the time.
Published on Tuesday, June 16, 2015 12:35 PM
How to Leverage Online Video's New Influencers for Winning Brand Extensions
Not that long ago, advertisers' TV media plans focused exclusively on GRPs, reach and frequency. Now, online has upended the model, enabling users and influencers to dramatically expand the reach of brand messages via social channels. The post-game online viewing of Super Bowl ads is a perfect example of this phenomenon. Now brands are creating their own content and are also recruiting influencers to create content and share their experiences with their networks to drive engagement. What does all this mean for advertisers and the broader advertising market?
Published on Monday, April 20, 2015 4:00 PM
Stop the Confusion: Here are the Differences Between Video Advertising & Video Marketing
Over the past year, we’ve seen video play a growing role in inbound marketing strategies, aided by social media companies adding new video capabilities to their platforms. Twitter, for example, launched video autoplay to its feeds, Facebook gave advertisers the option to buy video ads, and live streaming video through Periscope became an overnight sensation.
Published on Wednesday, April 27, 2016 11:00 AM
3 Key Video Advertising Predictions For 2017
Let’s be real: The days of 30-second ad spot dominance are over. The rise of online video is allowing advertisers and marketers more chances to get creative with their video advertising, and 2017 is only broadening the landscape further for innovative video marketing and advertising strategies.
Published on Wednesday, March 15, 2017 10:00 AM
How to Produce a Big-Game TV Ad in 3 Days or Less.
by featured blog contributor, Jeremy PinckertMost Super Bowl ads are exquisitely planned, taking months of pre-production involving the best creative minds in the business. They also are blessed with stratospheric budgets. But what happens when your client calls you to produce something for the big game, and it’s only weeks away? Put down that Ambien, there’s no need to fret - this survival guide can help you rise to the challenge! The University of Notre Dame found out they needed an “institutional message” to air during college football’s BCS title game. This title game was expected to draw over 30 million viewers, becoming the highest-watched sports game in history outside of the Super Bowl. We received a call to see if I could direct the crew and if my company, Explore Media, could produce the entire spot. The caveat? This happened on a Tuesday morning. They needed to shoot by Friday of the same week! If we wouldn’t have had the background tips I’m going to share in this guide, I don’t think there’s any way we would’ve achieved the results.
Published on Friday, January 25, 2013 2:36 PM
The Importance of Music Licensing for Royalty Free and Production Music
Music licensing commonly refers to 'royalty free music' or 'production music'. This is music that has been written and produced with the sole purpose of being used in another project. Anyone can then license this music for a fee, to use in their project.
Published on Wednesday, March 7, 2018 12:00 PM
3 Ways to Use Advertising to Improve Your Film’s Crowdfunding Campaign
Unless you’re shooting out of your buddy’s garage with an iPhone camera, making a film isn’t cheap. Crowdfunding is a great way to raise the money you need to create a quality film. Film and performing arts represented 12.2% of the total money raised with crowdfunding in 2017. With the wide variety of campaigns on Kickstarter and other crowdfunding platform, those numbers are significant.
Published on Tuesday, September 4, 2018 10:00 AM
Movie Marketing Strategies for Filmmakers and Production
As anyone who’s ever worked on a movie knows, there’s a lot that goes into it. The average person usually has no idea what it takes to create a good film. Filming, acting, and production are just the beginning, of course. Filmmakers need help with financing, producing, promotion, and marketing.
Published on Wednesday, February 13, 2019 10:00 AM
Why Every Director Needs an AD
above: Chicago-based AD Stephanie Clemonsby featured blog contributor, Jeremy PinckertAs the Velvet Underground famously sang, “I’m Beginning to See the Light.” Or at least a recent project I was slated to Direct forced me to turn my eyes even more towards a light to which I’ve already been headed. Irregardless, now that I’ve had a look? I ain’t ever going back. Our client, Go RVing, needed a wide-range of marketing video content for Broadcast and Web use, and they brought me in to direct a 4-day shoot on Michigan’s West Coast. The first day was all interviews with actual users telling their unscripted stories to camera. The second and third days involved shooting eight different scenic broll situations with 20+ talent members in various camping situations. The fourth day was a practice in planning, logistics, and highway patrol as we shot seven vehicles on a large stretch of a US highway, through rolling vineyards and driving on wooded country roads.
Published on Wednesday, September 18, 2013 6:08 PM
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