85 blog posts found matching keyword search for: Advertising
Video Advertising & Marketing: How to Use Them Successfully in Your Business
Video advertising and video marketing are both important to the promotion of your business. However, the major difference is that video advertising is a paid medium, whereas video marketing is made up of a variety of strategic marketing techniques that include video. Video advertising is one aspect of video marketing.
Published on Tuesday, July 19, 2016 11:00 AM
The Impact of Humor in Video Advertising
It's been said that the way to a man's heart is through his stomach, but as Christopher Walken once said in Hairspray, "the way to a man's heart is through his funny bone." Comedy builds connections, and in advertising, it has the ability to make or break them. The video production and storytelling agency, Workhouse Creative, has just signed two major directors whose work has driven over 82 million views on Funny or Die starring Will Ferrell.
Published on Monday, November 23, 2015 2:09 PM
ProHUB Breaks Down Advertising Week
The top industry professionals assembled in Times Square last week for the 12th annual Advertising Week, and ProductionHUB was there! Here are some major takeaways that you need to know for your promotional videos.
Published on Wednesday, October 7, 2015 10:00 AM
3 Key Video Advertising Predictions For 2017
Let’s be real: The days of 30-second ad spot dominance are over. The rise of online video is allowing advertisers and marketers more chances to get creative with their video advertising, and 2017 is only broadening the landscape further for innovative video marketing and advertising strategies.
Published on Wednesday, March 15, 2017 10:00 AM
How to Capitalize on Your Production Skills with Online Video Advertising
Whether you own a video production business or are working for a company that has a production component to it, there is the opportunity to expand your services by incorporating video advertising into your arsenal of services offered.
Published on Monday, April 6, 2015 11:46 AM
3 Ways to Use Advertising to Improve Your Film’s Crowdfunding Campaign
Unless you’re shooting out of your buddy’s garage with an iPhone camera, making a film isn’t cheap. Crowdfunding is a great way to raise the money you need to create a quality film. Film and performing arts represented 12.2% of the total money raised with crowdfunding in 2017. With the wide variety of campaigns on Kickstarter and other crowdfunding platform, those numbers are significant.
Published on Tuesday, September 4, 2018 10:00 AM
Stop the Confusion: Here are the Differences Between Video Advertising & Video Marketing
Over the past year, we’ve seen video play a growing role in inbound marketing strategies, aided by social media companies adding new video capabilities to their platforms. Twitter, for example, launched video autoplay to its feeds, Facebook gave advertisers the option to buy video ads, and live streaming video through Periscope became an overnight sensation.
Published on Wednesday, April 27, 2016 11:00 AM
Journalism, Advertising, Screenplays & More: Into the World of Production with Patrick Kilpatrick
Patrick Kilpatrick's entertainment career has spanned more than 170 films and television shows as lead actor, producer, screenwriter, director, and global entertainment teacher- from "Minority Report" with Tom Cruise to "Dark Angel" with Jessica Alba, from the largest production in Public Broadcasting history to the Los Angeles Theater Center with John Goodman and Academy Award-winning British director Tony Richardson in Shakespeare's "Anthony and Cleopatra". He has appeared in over 75 hit TV shows such as "24", "Dr. Quinn, Medicine Woman" and all "CSI".
Published on Friday, April 12, 2019 10:00 AM
VariCam 35 Helps Grab Beautiful Images for Financial Spots
I've learned quite a few lessons throughout the course of my career in commercial production. And many the hard way. But you live -- you learn, and such is life. Perhaps the most important I've learned is how to surround myself with professionals who work on other high-profile projects all the time.
Published on Tuesday, June 16, 2015 12:35 PM
How to Convince Your Boss Your Company Needs a Video Strategy
Let me guess, you are the tech savvy, creative type, and an expert in social media. You are here because you are in a bit of a predicament. You already know that to keep up with today’s fast-paced tech trends on your website and social media channels, you need one of those eye-catching explainer videos.
Published on Tuesday, April 26, 2016 11:30 AM
Showing page 1 of 9