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Every year the and the technology for the Super Bowl is both bigger and better. This year, production was broadcast in 1080p and converted to 4K UHD HDR, and even some cameras, including Canon and Sony, shooting in 8K. Audio was a big presence and stylistic new graphics also brought a fresh look to the game. No pressure at all right? Just for kicks (no pun intended) add in that Super Bowl LIV was also the culmination of the 100th Anniversary of the National Football League.

Adding music to a film can add power and interest to the production. And when the music is an integral part of the story, the power is multiplied. Filmmakers, creative editing company editors and sound engineers need to work together to realize the full advantages of using music in their film.

Defined as the computer-generated simulation of a three dimensional image or environment via a helmet or other piece of electronic equipment, Virtual Reality is becoming the fastest-growing medium for entertainment. Now virtual reality is joining forces with Hollywood to provide consumers with a brand-new approach to storytelling. With it viewers can wear a special headset or watch via a mobile device and change what they’re looking at, seeing everything that was filmed, in 360 degrees, in real time.

Like most live streaming companies, GlobeStream Media saw an influx of new business in 2020 as organizations transitioned from in-person to virtual events. While this included a wide range of traditional corporate communications - conferences, town halls, award ceremonies and product launch events, it also created new production opportunities for those willing to explore the new business landscape.

You’re a filmmaker, a band, a special effects producer, a virtual reality game designer, a vlogger or rapper and you’re looking to rent a sound stage, a green screen or a recording studio for your project. Many creative and artistic people know what they want their finished product to look like and are thinking about going to a media studio to make it perfect.

A motion graphics workflow differs in a lot of ways than your traditional live-action production. Here are the differences and variations when producing a motion graphics or animation piece.

In my previous ProductionHUB column, Remote Production: The World is Your Oyster, I discussed the emerging trend of remote production. Increasingly, we’re seeing post-production companies create infrastructure that spans the globe rather than just the length of a building.

Sabya Clarke, VR director, writer and producer shares her experience making the VR cinematic experience, To Patch A Broken Star (2018).

‘Engineering first’ is practically a mantra in Grass Valley, CA. The area has been a hotbed of technology innovation for the broadcast media production industry since the 1950s. It’s where US Robotics invented the first 28K and 56K modems, and where a company called Cyan built some of the earliest video games for Atari. It’s home to many of the leading companies that power the broadcast, live event and AV media industry.

As I mentioned in our first Pivot Point, smart production companies are moving incredibly fast to shift from the “traditional” production model. This shift has forced companies to evaluate and change plans on the fly. One such company is Events United located in Manchester, New Hampshire. We caught up with the crew while they were catching their breath and getting ready for their next production.