100 blog posts found matching keyword search for: Commercial Production
by featured blog contributor, Jeremy PinckertYou’ve collaborated on the storyboards, you've charmed on the conference call, you've nailed the pitch, and now you've won the job! It's Monday morning, and for once you're actually looking forward to making the harrowing commute...Starbucks is pulsing through your veins and you're ready - no you're stoked - to embark on that big-brand TV shoot. And then your phone interrupts your pump-up music on the BPM channel. Your apologetic producer is on the line and gently breaks the news: you don't have the money in the budget for that gorgeous steadicam shot you built into the boards. The steadicam shot that left you so inspired to direct this project in the first place. The buttery smooth eye-pleasing delicacy you were going to build your reel around. Options quickly flood into your brain: You could cash in the 401k, or even worse, call in favors from those famously curmudgeonly, hard-working steadicam operators just to get a shot like the famously long, intricate, and beautiful steadicam shot in Martin Scorcese's "Hugo" below:
Need to film a commercial? Need it to look professional? Rather than seeking out external locations, consider shooting the video inside of your home or apartment. This controlled environment can make the production process easier on yourself, your talent and the overall organizational process.
In a new spot directed by Toronto-based director and cinematographer TJ Derry, an elaborate photosynthesis experiment proves that Scotts EZ Seed fertilizer helps grass grow almost anywhere, including a basement. Shot on CION at 4K in ProRes 444, with time-lapse footage captured on multiple Canon DSLRs, the spot showcases the beautiful cinematic images from the CION camera on a low light set.
Audio Network is now releasing multiple new albums by a range of artists and composers on Spotify, Apple Music and iTunes every month. This provides a seamless way to discover their tracks where people connect with music most. Head of A&R at Audio Network, Jay Greenwood gives an exclusive look at the idea behind these new commercial releases.
When it comes to traveling long distances, mitigating the stress associated with visually capturing the experience by hiring a commercial video production team is something many people are discovering to be a worthwhile investment. Whether you’re a business owner or manager hosting a retreat or exhibiting at a trade show, or a newlywed couple seeking to capture the precious moments of a romantic honeymoon, bringing along a team of professional photographers or videographers is an essential part of ensuring your focus is right where it needs to be.
Sooner or later, every commercial filmmaker comes across a project that, for one reason or another, requires him or her to conduct an interview. Whether it’s a brand film, documentary, or testimonial, interviews with ‘real people’ (non-actors) bring a unique set of challenges. Most producers know this, and they also know that they ought to prepare for this kind of interview-but how?
Audio mixing and mastering is a technical and creative process that gives your narrated commercial video a huge psychological edge on the competition.
I've learned quite a few lessons throughout the course of my career in commercial production. And many the hard way. But you live -- you learn, and such is life. Perhaps the most important I've learned is how to surround myself with professionals who work on other high-profile projects all the time.
Thanks to small, high-quality digital cameras, professional and personal drones have completely transformed the production industry, letting filmmakers capture shots that were previously unattainable to non-studio filmmakers. To capture aerial footage a few years ago, you had to either book time in a helicopter containing a professional operator, remote head, and bulky HD camera, or, for lower altitudes, rent the services of a small remote helicopter and operator from a company like Flying-Cam or Coptervision. As you can probably guess, helicopters don’t come cheap.
How does a director take a winning pitch from concept into production? Earlier this year, I directed a commercial for Refilmery about a home security camera product. The system allows you to keep an eye on your home from via your smartphone. It’s a crowded market, so we had to find a way to portray the unique features of the product in a family-friendly manner. Let’s look at some of the pre-production and production challenges I encountered.