12 blog posts found matching keyword search for: Explainer Videos
The very essence of an explainer video is the information that it conveys. However, it’s really not all that straightforward. It’s all about how that information is presented and what you do to facilitate its comprehension. This is especially important since these videos tend to be very short, often under 60 seconds.
For most people who hear the title "corporate video production", I would imagine that some of the first words that come to mind are boring, dull, stiff, or lame. You'd be surprised to find that some companies are producing corporate videos that are anything, but lame.
Video remains one of the most popular tools for brands who want to share their message with consumers. Video can be used to share information about your products, tell stories, and reach out to customers in order to meet their needs. Even better, video can go nearly everywhere, and it can improve the results you get wherever you put it. Video is engaging and shareable. It’s widely considered to be the future of content marketing.
According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." While this controversial factoid seems to smack of Donald Trump-esque hyperbole, the power of online video for marketers is undeniable:
Last month, we discussed 5.5 ways smart marketers use animated videos. If you haven’t read that article yet, you should definitely check it out here and be sure to incorporate some or all of those great ways to use animated videos as part of your marketing strategy in 2016 and beyond.
Let me guess, you are the tech savvy, creative type, and an expert in social media. You are here because you are in a bit of a predicament. You already know that to keep up with today’s fast-paced tech trends on your website and social media channels, you need one of those eye-catching explainer videos.
Only 34% of small businesses invest in video marketing, according to a recent survey on The Manifest. This leaves an opportunity for small businesses to improve their engagement with the customer. Considering that 85% of US consumers watch videos every day, small businesses can benefit from investing in video production as a channel to generate awareness, leads and sales.
Let’s be real: The days of 30-second ad spot dominance are over. The rise of online video is allowing advertisers and marketers more chances to get creative with their video advertising, and 2017 is only broadening the landscape further for innovative video marketing and advertising strategies.
When working on a video project, for fun or for a client, it is always a good idea to start the process by drafting a script. A script will give you the structure necessary to turn that single daunting project into multiple smaller, and more digestible goals. It also helps you and your team to stay on track while out on shoots. And as a big added bonus, it shows your clients that you are organized and prepared.
With the continued rise of video, brands are being forced to stretch their creativity and set new bars. In case you’re feeling the pressure, here are some fresh tips and inspiring examples you’ll want to keep in mind when producing your next corporate video.