16 blog posts found matching keyword search for: Explainer Videos in Renton
The video format is tremendously effective for many things, such as showcasing products, introducing services, and conducting interviews — but something it’s particularly great at is providing effective explanations of complicated topics.
The very essence of an explainer video is the information that it conveys. However, it’s really not all that straightforward. It’s all about how that information is presented and what you do to facilitate its comprehension. This is especially important since these videos tend to be very short, often under 60 seconds.
For most people who hear the title "corporate video production", I would imagine that some of the first words that come to mind are boring, dull, stiff, or lame. You'd be surprised to find that some companies are producing corporate videos that are anything, but lame.
Video content appeals to brands because it increases engagement on social media while boosting traffic to websites and increasing conversions. Producing original videos can be labor-intensive, though, and smaller companies may avoid video production due to lack of time or creative talent. The good news is that you can use content you’ve already created to produce high-performing videos.
Video remains one of the most popular tools for brands who want to share their message with consumers. Video can be used to share information about your products, tell stories, and reach out to customers in order to meet their needs. Even better, video can go nearly everywhere, and it can improve the results you get wherever you put it. Video is engaging and shareable. It’s widely considered to be the future of content marketing.
According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." While this controversial factoid seems to smack of Donald Trump-esque hyperbole, the power of online video for marketers is undeniable:
Last month, we discussed 5.5 ways smart marketers use animated videos. If you haven’t read that article yet, you should definitely check it out here and be sure to incorporate some or all of those great ways to use animated videos as part of your marketing strategy in 2016 and beyond.
Let me guess, you are the tech savvy, creative type, and an expert in social media. You are here because you are in a bit of a predicament. You already know that to keep up with today’s fast-paced tech trends on your website and social media channels, you need one of those eye-catching explainer videos.
Marketers are increasingly using video content to promote their brands and products. According to a recent survey from Visual Objects, 60% of businesses that use inbound marketing create videos to support their strategies. That means that 40% of businesses are missing out on an opportunity to engage with an audience that is, for example, doubling their video consumption on mobile every year.
Most businesses include video marketing as part of their content strategy, according to a survey from the Manifest. But, what type of video content is the most effective for B2B audiences?