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We have to start with the Super Bowl. Every year millions of viewers gather in living rooms and man caves all over America and the world to soak in the spectacle that has become one of the most-viewed sporting events of the year. Think about it. Two weeks of pure hype leading up to Super Bowl Sunday. Five Million Dollars for a thirty-second spot. Countless hours of pre-game analysis and breakdown of almost every aspect of what is to come. A whirlwind symphony of production personnel by the hundreds and new technology with one goal. That one goal is to make the viewer experience unforgettable.

In our latest interview, Production Designer Alexandra Schaller discussed her work on A24’s After Yang starring Colin Farrell. The film follows the story of a family that reckons with questions of love, connection, and loss after their A.I. helper unexpectedly breaks down.