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by Katrina Diamond4K is here - what do we do with it? ANC Sports' Chief Technology Officer Mark Stross will join Newtek's Chief Technology Officer Dr. Andrew Cross to explore how to maximize the adoption of 4K. In 2013, ANC integrated a control system to drive a video display featuring physical pixels of 1080p x 3840p at the Seattle Mariners, including dissolving content to effectively playback two HD streams at once. Meanwhile, Newtek's broadcast equipment is found in HD control rooms around the world. They will tackle the most pressing issues in both signage and broadcast control rooms such as how to successfully drive larger, higher definition displays, as well as the challenges of outputting content featuring such large file sizes. Topics such as when to scale content, delivery speed and distribution will receive an open floor discussion as the industry comes together to take greater than HD displays to the next level.

4K has been hyped as the next big thing in video, but unless you are an A/V geek, it is all too easy to get confused about what it means. Yoel Zanger, CEO and Founder of Giraffic gives you the insight you need to understand 4K.