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In 2020, the markerless motion capture market continues to evolve with new industries beyond the core entertainment/videogame creation world, with new sectors such as bio-medical, science and architecture finding the software helpful. Michael Nikonov, Founder & Chief Technology Officer of Moscow-based iPi Soft, maker of the leading markerless motion capture solution iPi Motion Capture, continues to stay true to the company’s motto “Motion Capture for the Masses,” most recently unveiling real-time tracking and live streaming capabilities into popular game engines such as Unity and Unreal.

The video format is tremendously effective for many things, such as showcasing products, introducing services, and conducting interviews — but something it’s particularly great at is providing effective explanations of complicated topics.

The making of a game cinematic is a large undertaking, but the end results are fruitful to creating interest in a video game. Without a cinematic it is very hard to generate the desired customer anticipation for an upcoming release. The art and elements of the cinematic are inspired by the game, but It’s more akin to a promotional short film or commercial, rather than an exact example of the finished product.

The domination of video has made it an exciting time to have a hand in the production industry. As we head into 2019, emerging technologies are beginning to disrupt the way we create and consume content. New gear, formats, and expectations are setting the stage for mini-revolutions across business and media. We have already begun to see the first signs of where things are headed- some to be expected and others more surprising.

December is here and that can only mean one thing: tis the season for hot chocolate, jingle bells, and - in ProductionHUB world - nonprofit videos. So in the spirit of some good ole, Saint Nick-inspired altruism, we’re ringing in the holidays by showcasing a couple of our favorite nonprofit videos. From health care to special needs children, and foster care parents to programs for disabilities, these best-of-the-best videos were designed to inform, inspire and tell a story, and they don’t disappoint.